Senior Manager, Creative Services

Overview

Join the Xanterra Travel Collection team:

Xanterra Travel Collection is a premier group of travel and leisure businesses with a focus on sustainability and exceptional service. Headquartered in Greenwood Village, Colorado, we operate iconic properties and services in stunning locations worldwide, including lodging, food and beverage, Windstar Cruises, short-line railroads, and adventure travel. We are dedicated to creating unforgettable experiences for our guests and providing transformative career opportunities for our team members.

Job Summary:

The Senior Manager, Creative Services is the creative leader responsible for defining and scaling the visual and narrative expression of Xanterra Travel Collection and many of the national park brands in its portfolio. This role sets the strategic creative direction across campaigns, channels, and many of the business unit’s branding. The role will report to the Senior Director of Marketing.

This is a builder role at the intersection of brand, design, and emerging creative technology. You will evolve how creative work is conceived, produced, and delivered—integrating modern tools, including AI-assisted workflows and generative platforms, to unlock new levels of quality, efficiency, and innovation.

As both a strategic leader and hands-on creative, you will shape brand systems, elevate storytelling, and guide the organization toward a more modern, scalable creative practice. You will define how Xanterra brands show up in the world—ensuring consistency, cultural relevance, and a premium standard of craft across every touchpoint. This role owns the translation layer between strategic direction and creative output, ensuring that every campaign reflects a coherent strategic intent and delivers against defined guest journey goals.

Responsibilities

Creative Leadership & Direction

• Set and drive the overarching creative vision across Xanterra’s portfolio of national park brands and marketing initiatives
• Translate business and marketing strategies into clear, compelling creative direction
• Reframe briefs into strong conceptual platforms and campaign narratives
• Ensure consistency, quality, and differentiation across all channels

Brand Strategy & Systems

• Lead the evolution and stewardship of brand identity systems across multiple national park brands and Xanterra corporate
• Develop scalable guidelines, toolkits, and design frameworks to support consistency
• Establish governance that ensures brand integrity across internal teams and partners

Creative Development & Execution

• Lead concept development and execution of omni-channel national park campaigns across:
• Digital (web, email, social, video)
• Paid media and advertising
• Content marketing and storytelling
• Sales enablement, trade show support, and on-property support and collateral
• Contribute directly to high-impact creative work, setting the standard for craft and execution

Creative Technology & Innovation

• Identify, evaluate, and implement emerging tools (AI, generative design, automation) to enhance creative output
• Prototype new formats, workflows, and content approaches
• Build modern creative pipelines that improve speed, scalability, and experimentation
• Guide teams in adopting new tools and evolving ways of working

Team Leadership & Operations

• Lead, mentor, and inspire the internal creative team and external partners
• Oversee agencies, freelancers, and production vendors
• Establish efficient workflows, schedule creative projects, work on resourcing models, and maintain production standards
• Balance creative ambition with timelines, budgets, and business objectives

Cross-Functional Partnership

• Partner closely with Sales, Reservations, IT, Revenue, Operations, and Leadership
• Translate strategic priorities into impactful creative solutions
• Influence stakeholders and advocate for creative excellence across the organization

What You’ll Own

• The creative vision, scheduling, and output across Xanterra’s national park brand portfolio
• Brand identity systems and governance for Xanterra corporate and its national park brands
• Campaign concepting and execution standards for omni-channel campaigns
• Creative tools and production models including company digital asset management platform
• External creative partnerships and vendor ecosystem

What Success Looks Like (First 3–6 Months)

• Audit and evolve brand systems to support consistency and growth
• Elevate the quality, quantity, and impact of campaigns across channels
• Introduce modern tools and workflows that improve speed and creative capability
• Build strong cross-functional partnerships and credibility with leadership

Qualifications

• 7 years of experience in creative leadership roles (agency or in-house), with multi-brand or portfolio experience preferred
• Proven ability to lead both strategy and execution across integrated campaigns
• Strong portfolio demonstrating brand system development, high-quality design, video workflows, and conceptual thinking
• Experience integrating emerging technologies (AI, generative tools, creative automation) into workflows
• Deep expertise in visual design, typography, storytelling, video production, digital content, and the creative tools that enable production like Adobe Creative Cloud, Figma, Canva, etc.
• Experience managing teams, agencies, and complex creative operations
• Strong business acumen with the ability to balance creativity and performance
• Experience in hospitality, travel, or lifestyle brands
• Background in both agency and in-house environments
• Exposure to performance marketing and data-informed creative optimization

Please include a portfolio showcasing:

• Brand identity systems and guidelines
• Integrated campaign work with samples
• Examples of both strategic leadership and hands-on execution
• Work that demonstrates innovation, experimentation, or use of emerging tools

Compensation:

The salary range for this position is $90,000 - $100,000 depending on experience.

Benefits:

For full-time employees, Xanterra offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; PTO and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals.

Xanterra Travel Collection is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.

Salary : $90,000 - $100,000