What are the responsibilities and job description for the Senior Manager, Creative Operations position at Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)?
At Havenly Brands, we’re building this generation’s premier destination for all things home. Alongside our award winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, Inside, and St.Frank. Our family of brands is growing and we’re looking for amazing people to join us on this journey!
We’re hiring a Senior Creative Manager to lead creative operations and team management across Havenly Brands. This is a newly created role—and a critical one. Reporting directly to the Head of Creative, you’ll serve as the day-to-day leader of our design team, translating creative vision into structured execution across all brands and channels.
This isn’t a pure design role. While a strong creative eye is essential, the primary value of this position is operational: building systems, managing workflows, driving accountability, and ensuring the team consistently delivers high-quality work on time and at scale. You’ll also champion the team’s adoption of AI and creative automation tools, embedding emerging technologies into production workflows rather than treating them as side experiments.
You’ll manage a team of graphic designers, oversee their output across campaigns, product launches, and ongoing marketing needs, and serve as the connective tissue between creative strategy and hands-on execution.
What You’ll Do
Creative Operations & Workflow Management
We’re hiring a Senior Creative Manager to lead creative operations and team management across Havenly Brands. This is a newly created role—and a critical one. Reporting directly to the Head of Creative, you’ll serve as the day-to-day leader of our design team, translating creative vision into structured execution across all brands and channels.
This isn’t a pure design role. While a strong creative eye is essential, the primary value of this position is operational: building systems, managing workflows, driving accountability, and ensuring the team consistently delivers high-quality work on time and at scale. You’ll also champion the team’s adoption of AI and creative automation tools, embedding emerging technologies into production workflows rather than treating them as side experiments.
You’ll manage a team of graphic designers, oversee their output across campaigns, product launches, and ongoing marketing needs, and serve as the connective tissue between creative strategy and hands-on execution.
What You’ll Do
Creative Operations & Workflow Management
- Own the creative production pipeline end-to-end: intake, briefing, assignment, review, revision, and delivery across all Havenly Brands properties.
- Build and maintain structured creative workflows, project timelines, and capacity plans that keep the team ahead of the volume and complexity of incoming requests.
- Develop and enforce creative briefs, naming conventions, file organization systems, and version control standards.
- Establish and report on creative team KPIs: turnaround time, revision rates, throughput, and quality benchmarks.
- Directly manage graphic designers—providing clear direction, constructive feedback, and professional development support.
- Conduct regular 1:1s, set quarterly goals, and run performance reviews.
- Facilitate daily or weekly creative standups, sprint planning, and retrospectives.
- Build a culture of craft, accountability, and creative ambition within the team.
- Identify skill gaps, recommend training, and support hiring as the team scales.
- Serve as the first point of escalation for design feedback, creative conflicts, and cross-functional requests before they reach the Head of Creative.
- Track and report on creative performance across channels—paid media, email/lifecycle, organic social, and site—partnering with Growth and Marketing to understand what’s working and why.
- Translate performance data into actionable creative insights: identify top-performing formats, concepts, and messaging, and build upon them in future work.
- Lead creative post-mortems on campaigns and key initiatives, synthesizing learnings and rolling them into the team’s next iteration cycle.
- Build a feedback loop between performance results and the design team so data informs creative decisions without replacing creative instinct.
- Champion the integration of AI tools into creative production—including AI image generation, prompt engineering, automated asset adaptation, and AI-assisted concepting.
- Partner with the Head of Creative to operationalize AI workflows, prompt libraries, and quality assurance protocols for AI-generated content.
- Stay current on emerging creative technologies—generative AI, automation platforms, DAM systems, and production tooling—and evaluate their applicability to the team’s work.
- Train and upskill designers on AI tools and automation workflows, building team-wide fluency and reducing friction.
- Help define governance standards for AI-generated creative: brand consistency, quality thresholds, metadata tagging, and rights management.
- Identify opportunities to automate repetitive production tasks—template creation, format adaptation, asset versioning—to free designers for higher-value creative work.
- Ensure all creative output aligns with brand guidelines across Havenly, Interior Define, Burrow, and The Expert Collection—each carrying a distinct visual identity and market position.
- Maintain and evolve brand asset libraries, templates, and style guides in partnership with the Head of Creative.
- QA all work leaving the creative team for brand consistency, craft quality, and technical accuracy.
- Serve as the primary creative operations point of contact for Marketing, E-commerce, Merchandising, Product, and Retail teams.
- Translate stakeholder requests into actionable creative briefs and manage expectations around scope, timelines, and deliverables.
- Coordinate with photography and content production teams to ensure alignment between design, photography, and video assets.