Manager, Member Development & Engagement

If you know the digital advertising ecosystem and love building relationships that turn into real business impact, this role was built for you.

At IAB, we sit at the center of the digital media industry bringing together publishers, brands, agencies, platforms, and retailers to shape the future of advertising. Our Member Engagement & Development team is responsible for growing that ecosystem.

We’re looking for a revenue-driven relationship builder who can help expand IAB’s membership community while also driving adoption of our professional development and education programs.

If you’re someone who enjoys consultative selling, industry conversations, and building lasting partnerships, you’ll thrive here.

What You’ll Be Responsible For

Driving Revenue Through IAB’s Professional Development Programs

You’ll lead sales for IAB’s professional development portfolio—including certifications, workshops, and training programs that help the industry stay ahead.

You will:

• Drive adoption of IAB’s education and certification programs across the industry
• Identify upsell and cross-sell opportunities within existing member accounts
• Develop targeted outreach strategies to grow participation
• Partner with internal teams to align programs with industry demand
• Manage pipeline activity and consistently meet revenue targets

Expanding IAB Membership

IAB’s strength is its membership network. You’ll play a key role in growing that community.

You will:

• Prospect, qualify, and close new membership opportunities
• Clearly articulate the value of IAB membership across the advertising ecosystem
• Build and maintain a strong pipeline of prospective members
• Work with marketing and leadership to refine acquisition strategies

Managing and Growing Member Relationships

You’ll manage a portfolio of IAB’s long-tail members—primarily small to mid-sized companies across the digital media landscape.

You will:

• Serve as the primary relationship owner for your member portfolio
• Drive engagement, retention, and satisfaction
• Identify opportunities to grow member participation across IAB programs, events, and education
• Monitor renewal cycles and engagement metrics
• Gather feedback from members and bring those insights back to the organization

Who Thrives in This Role

This role is ideal for someone who is equal parts sales professional, relationship builder, and industry connector.

You likely bring:

✔ 5 years of experience in sales, business development, account management, or membership development
 ✔ Familiarity with the digital advertising, media, or marketing ecosystem
 ✔ A track record of hitting or exceeding revenue targets
 ✔ Experience managing pipelines and forecasting revenue
 ✔ Strong consultative selling and relationship-building skills
 ✔ Excellent communication and presentation abilities

✔CRM experience (Salesforce or similar)

Bonus points if you have:

• Experience working in a trade association or membership organization
• Background selling training, certification, or professional development programs

What Success Looks Like

In this role, success means:

• Consistently hitting revenue goals across education and membership sales
 • Growing and retaining long-tail member accounts
 • Increasing member engagement across IAB initiatives
 • Contributing to the continued expansion of IAB’s industry influence

Why You’ll Love Working at IAB

Shape the future of digital advertising
 Our work defines the standards, frameworks, and conversations that move the industry forward.

Work with the industry’s biggest players
 You’ll collaborate with leaders from brands, agencies, publishers, platforms, and retailers.

Grow your network fast
 Few roles provide this level of exposure across the digital media ecosystem.

Be part of a mission-driven team
 We are committed to empowering the media and marketing industries to thrive in the digital economy.

If you enjoy building relationships, driving revenue, and connecting the industry, we’d love to hear from you.

All IAB employees are required to be fully vaccinated for COVID-19 as a condition of employment and, therefore, prior to job offer and hire. Religious and medical exemptions will be provided to the extent required.

About IAB:

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

The IAB Global Network brings together 45 national IABs and three regional IABs to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs.

IAB is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.

👉 Apply now and help shape the future of digital advertising.