What are the responsibilities and job description for the Senior Director of Marketing, Wealth position at Integrity Marketing Group?
Job summary: At Integrity, we’re building a bold vision for the future of Wealth. As the Senior Director of Marketing, Wealth, you will serve as the strategic bridge between our Marketing organization and the Integrity Wealth leadership team, directly supporting the President of Integrity Wealth. In this highly visible role, you will shape and execute marketing strategies that drive business growth, enhance advisor engagement, and strengthen Integrity’s brand across the Wealth space. You’ll oversee the development of go-to-market strategies, creative briefs, and strategic campaigns while leading a high-performing team to deliver flawless execution. From guiding strategic planning to ensuring seamless alignment across stakeholders, you’ll be at the forefront of translating business goals into marketing impact. Let’s talk job responsibilities: Strategic Leadership Partner directly with the President of Wealth and senior stakeholders to set and align marketing priorities with overall business strategy. Lead the development and execution of strategic documentation, including Go-To-Market plans, creative briefs, and strategy briefs. Serve as a trusted advisor to leadership, providing insights and recommendations that shape organizational priorities. Team Leadership & Development Lead, mentor, and develop team members to build a high-performing, growth-oriented marketing function. Foster a culture of collaboration, accountability, and innovation across the team and broader organization. Budget & Resource Management Oversee Wealth marketing budgets, ensuring efficient allocation of resources and maximum ROI across campaigns, incentives, and events. Evaluate and prioritize initiatives to ensure alignment with strategic objectives and business outcomes. Execution & Collaboration Manage multiple concurrent projects, balancing delegation with hands-on leadership to ensure results. Collaborate across Creative, Channels, and Marketing Technology teams to deliver flawless, on-brand campaigns. Lead weekly marketing meetings with stakeholders to align on priorities, share progress, and adjust as needed. Advisor & Sales Enablement Design and deliver marketing strategies, sales support materials, and incentive programs that drive advisor engagement and product adoption. Partner with sales leaders to implement ROI-driven incentive contests and engagement campaigns. Oversee social media and content initiatives to extend brand presence and engagement. Measurement & Optimization Track and evaluate effectiveness of marketing initiatives, using data-driven insights to optimize strategies and outcomes. Monitor market trends and competitor activity to inform ongoing innovation and differentiation. Your experience and skills: 10 years of marketing leadership experience in agency or corporate settings. Proven ability to lead teams, manage complex projects, and deliver measurable business outcomes. Strong knowledge of Wealth Management products (annuities, securities, alternatives). Exceptional communication and presentation skills with senior leaders and stakeholders. Strategic thinker with a client-service mindset and strong relationship-building skills. Proficiency in Microsoft Office; familiarity with project management platforms (Asana a plus). Flexible, resilient, and comfortable navigating fast-paced, evolving environments. Willingness to travel for key meetings and events. About Integrity Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead. Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com. Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities. Please note that all official communications from Integrity will come from @integrity.com or Workday domains. Founded in 2006, Integrity develops and distributes life and health insurance products and wealth products with carrier partners and markets these products through our vast distribution network. Our omnichannel platform helps provide life and health insurance and wealth management services to Americans to fit their unique needs. Wherever you are in life, the future can be a leap of faith.
