What are the responsibilities and job description for the Senior Director of Marketing, Life position at Integrity Marketing Group?
Job summary: Integrity is transforming the future of Life insurance, and marketing is at the heart of that mission. As the Senior Director of Marketing, Life, you will serve as the strategic link between Marketing and the Integrity Life leadership team, directly supporting the President of Integrity Life. In this high-impact role, you will guide the creation and execution of marketing strategies that drive growth, deepen advisor engagement, and elevate Integrity’s presence in the Life category. You’ll lead the development of go-to-market strategies, creative campaigns, and sales enablement initiatives while overseeing a talented team to ensure flawless execution. Beyond execution, you’ll provide executive-level insights, manage budgets, and build partnerships with carrier marketing teams to drive alignment, differentiation, and results. Let’s talk job responsibilities: Strategic Leadership Partner directly with the President of Life and senior stakeholders to define and align marketing priorities with business strategy. Lead the creation and execution of strategic documentation, including Go-To-Market plans, creative briefs, and strategy briefs. Act as a thought partner to executives, presenting recommendations and influencing decision-making. Team & Budget Leadership Lead, mentor, and develop team members to deliver best-in-class marketing programs that align with Integrity’s vision. Oversee marketing budgets for the Life business, ensuring resources are allocated effectively and deliver measurable ROI Carrier & Partner Engagement Build and maintain relationships with carrier partners and their marketing teams to support product launches, incentives, and advisor engagement initiatives. Collaborate with carriers and internal teams to develop sales support materials, training resources, and promotional content. Execution & Collaboration Manage multiple projects simultaneously, ensuring timely delivery and high standards of quality. Collaborate across Creative, Channels, and Marketing Technology teams to ensure campaigns are consistent, effective, and brand-aligned. Lead weekly marketing meetings with stakeholders to align on objectives and adjust priorities as needed. Sales Enablement & Advisor Engagement Design and execute marketing programs, contests, and incentives that drive advisor engagement and product adoption. Oversee content creation, including social media, sales materials, presentations, and promotional campaigns. Support events and campaigns that strengthen distribution partnerships and elevate Integrity’s Life business. Measurement & Market Insights Track and measure the effectiveness of marketing strategies, providing insights to optimize performance. Monitor competitor activity and market trends to inform strategies and ensure Integrity remains differentiated in the Life category. Your experience and skills: 10 years of progressive marketing leadership experience in agency or corporate environments. Proven ability to lead teams, manage budgets, and deliver results in fast-paced, sales-driven organizations. Strong familiarity with Life insurance products (Final Expense, Mortgage Protection, Term Life, Universal Life, Fixed Index Annuities). Exceptional communication and presentation skills, with confidence engaging senior executives, carrier partners, and diverse audiences. Strategic thinker with strong analytical skills and the ability to turn insights into action. Proficiency in Microsoft Office Suite; experience with project management platforms (Asana a plus). Experience developing content across channels (social, print, digital, events) and supporting large-scale initiatives. Willingness to travel for carrier meetings, partner events, and business priorities. Flexible, resilient, and comfortable navigating evolving business needs while maintaining alignment with long-term strategy. About Integrity Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead. Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com. Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities. Please note that all official communications from Integrity will come from @integrity.com or Workday domains. Founded in 2006, Integrity develops and distributes life and health insurance products and wealth products with carrier partners and markets these products through our vast distribution network. Our omnichannel platform helps provide life and health insurance and wealth management services to Americans to fit their unique needs. Wherever you are in life, the future can be a leap of faith.
