What are the responsibilities and job description for the Vice President - Brand Experience - Jimmy John's position at Inspire Brands?
The Vice President of Brand Experience is responsible for building and executing marketing plans to achieve Jimmy John’s business ambitions and brand vision. This includes clearly defining the consumer targets/insights, monitoring competitive activity, identifying white space, leading the annual brand planning process, and spearheading the development of a multi-year growth strategy for the brand.
The VP of Brand Experience will work cross-functionally to maximize brand performance and deliver against topline goals. They will work closely with brand analytics and finance on business forecasting and will be responsible for monitoring real-time performance and taking appropriate action to achieve goals. They will lead key growth acceleration workstreams including pricing & value strategy, delivery optimization, consumer segmentation, menu merchandising strategy, brand partnerships, and long-term innovation initiatives.
RESPONSIBILITIES
- Lead cross-functional annual brand planning process, including establishing annual marketing calendar and annual budget
- Monitor in-year and adjust based on evolving forecast, risks, opportunities, and market dynamics
- Lead development of the brand’s long-term business and consumer goals. Develop strategies and recommend prioritization of resources to accomplish those goals
- Lead definition of key targets, including insight development, learning attitudes and usage, and monitoring performance against consumer goals
- Lead value and menu pricing strategy, including ongoing evaluation of value initiatives and development of new value programs
- Oversee other strategic projects as part of Jimmy John’s growth acceleration plans
- Team management & people development
EDUCATION AND EXPERIENCE QUALIFICATIONS
- 15 years of progressive marketing in brand management and/or brand experience.
- Restaurant/QSR experience preferred
- 4-year Degree in Business Administration, Marketing, Statistics, Social Science, or a related field required
- Advanced degree preferred
REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES
- Strategically-minded marketer with a general manager mindset—strong business acumen, analytical skills, and P&L fluency
- Deep understanding of brand marketing fundamentals, including brand positioning, competitive dynamics, pricing, purchase cycle, recruitment & retention, macro trends
- Creative thinker and conceptual problem-solver who can recognize white space in the market and identify innovative ways to capitalize on growth opportunities
- Keen understanding of consumers/guests, including consumer journey, segmentation, and identification of consumer targets
- Thrives in collaborative, matrixed, and cross-functional organizations with a strong ability to influence others to align behind a common vision
- Adaptable, agile leader with a growth mindset, able to perform in a fast-paced environment
- Effective communication skills and ability to speak and write concisely & persuasively across both internal and external audiences
- High EQ leader comfortable adapting approach across stakeholders, including all levels of internal organization and externally with Franchisees
- Proven track record of developing and mentoring others, including leading high-functioning teams
- 15% travel required
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.