What are the responsibilities and job description for the Brand Experience Manager- Jimmy John's position at Inspire Brands?
We are looking for a seasoned, strategic, and highly motivated Brand Experience leader to help shape and drive the end‑to‑end Jimmy John’s brand experience across channels, touchpoints, and initiatives. This role is designed for a manager-level professional who brings strong ownership, independent judgment, and the ability to lead complex workstreams that deliver meaningful business impact.
The Brand Experience Manager is a key contributor within Jimmy John’s fast‑paced, growth‑oriented culture and plays a critical role in driving sustained sales and brand growth for both the brand and franchisees. This individual is expected to operate as a hands‑on leader - setting direction, influencing cross‑functional partners, and motivating teams to deliver against long‑range growth objectives.
More specifically, this role is responsible for leading the identification, development, and execution of strategic growth initiatives that enhance the Jimmy John’s brand experience. These initiatives may span the full ecosystem, including menu and culinary innovation, delivery and digital experience, loyalty, promotions, ecommerce, and pricing. The Manager will work closely with the Director of Brand Experience Strategy and serve as a primary point of integration across Inspire Brands’ shared services teams.
*This position is required onsite 4 days per week, typically Monday- Thursday
Supervisory Responsibilities:
May provide informal leadership, mentorship, and day-to-day guidance to Associate Managers or junior team members
Leads cross functional teams and external partners without direct authority
Qualifications:
Education:
Minimum: 4 yr degree in business, marketing, economics, engineering, or a related field (MBA preferred).
Professional Experience:
Minimum: 5 - 8 years of experience in brand marketing, brand experience, strategy, consulting, or related discipline
Experience leading complex, cross‑functional initiatives with measurable business outcomes
Essential Duties and Responsibilities:
Owns and leads brand experience roadmaps for the discovery, testing, and launch of high impact growth initiatives aligned to long range plan (LRP) sales targets
Partners closely with the Director to shape strategic priorities while independently driving execution and outcomes
Leads cross functional workstreams across Brand, Supply Chain, Culinary, Category Management, Integrated Marketing Communications, Customer Marketing/Loyalty, Digital Retail, Revenue Management, Training, Operations, Analytics, and Consumer Insights to ensure seamless go to market execution
Oversees the design and execution of market tests (product, pricing, delivery, technology, or experience based), including test objectives, test/control design, KPIs, and performance evaluation
Synthesizes and socializes test learnings, ensuring insights are clearly translated into decisions and actions prior to scaled rollout
Triangulates consumer behavior, operational performance, and financial data to inform brand experience strategy and calendar planning
Proactively identifies competitive gaps and white space opportunities using industry trends and consumer insights; quantifies the size of prize for growth initiatives
Translates complex data sets into clear, actionable insights that drive improvements in traffic, check, frequency, and retention
Serves as a thought partner and strategic leader to marketing and brand teams influencing the end to end brand experience
Develops and delivers executive level presentations that clearly communicate strategy, progress, risks, and recommendations to senior leadership
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strong understanding of brand experience principles and their application within a QSR or consumer‑facing business
Ability to quickly develop deep knowledge of the QSR industry, consumer behavior, and performance metrics
Strategic, structured problem‑solver with strong analytical and critical‑thinking skills
Proven project and program management capabilities across long‑term, multi‑phase initiatives
Comfortable working with large volumes of first‑ and third‑party data and converting insights into business‑driving actions
Advanced proficiency in Excel (e.g., pivot tables, SUMIFS, INDEX/MATCH) and PowerPoint (executive storytelling)
Experience using Tableau, Power BI, or similar analytics platforms to self‑serve and analyze data
Strong communication, influence, and stakeholder‑management skills
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.