Strategic Marketing Manager

MUST HAVE

• Bachelors degree
• Strong experience in the healthcare market, including healthcare facilities, healthcare construction, health systems, healthcare infrastructure, medical equipment, building products, healthcare manufacturing, or healthcare-focused commercial roles. Relevant experience may be considered in lieu of formal educational requirements.
• 5–7 years of experience in healthcare facilities, healthcare construction, healthcare operations, industrial manufacturing, building systems, commercial construction, or vertical market development.
• Demonstrated understanding of how healthcare facilities are planned, designed, constructed, renovated, operated, and maintained.
• Strong knowledge of healthcare stakeholder groups and decision-making dynamics, including owners, facility leaders, health system executives, consulting engineers, architects, contractors, and distributors.
• Understanding of healthcare building systems, HVAC, domestic water systems, piping systems, facility operations, or related technical disciplines, or the ability to ramp up quickly.
• Experience working with engineers, contractors, facility leaders, healthcare operators, or other technical decision-makers.
• Salesforce or CRM experience preferred.
• Willingness and ability to travel regularly to customer locations, healthcare facilities, industry events, and company sites (travel up to 50%)
• Familiarity with order management systems, shipping logistics, CRM software, and performance metrics.

PLUSSES:

• Industry experience (piping, valves, fittings)

DAY TO DAY:

• Insight Global is seeking a Marketing Manager for a large piping, valves fittings manufacturer in the Ballantyne area. This person will be dedicated to the company’s Healthcare vertical. Responsibilities will include;
• Lead the go-to-market strategy for a high-growth healthcare vertical, building on a strong foundation to accelerate market expansion and market share.
• Develop and refine the company's value proposition for hospitals, health systems, ambulatory care facilities, specialty care facilities, behavioral health facilities, long-term care facilities, and outpatient healthcare environments.
• Prioritize strategic accounts, regions, health systems, engineering firms, contractors, and channel partners based on opportunity size and market potential.
• Identify trends, regulations, technologies, reimbursement drivers, construction activity, and competitive influences shaping the healthcare facilities market.
• Build relationships with healthcare facility leaders, directors of facilities, plant operations leaders, construction managers, specifying engineers, architects, mechanical contractors, distributors, and healthcare executives across the healthcare ecosystem.
• Conduct Voice of Customer (VOC) sessions to uncover customer needs, operational challenges, facility priorities, project drivers, and innovation opportunities.
• Represent the organization at healthcare industry events, trade shows, conferences, customer visits, association meetings, and technical discussions.
• Support early-stage project conversations with an understanding of healthcare mechanical systems, domestic water systems, HVAC infrastructure, renovation constraints, infection prevention considerations, resiliency requirements, and facility uptime expectations.
• Equip Sales teams and rep agencies with healthcare-specific tools, presentations, positioning strategies, stakeholder maps, account development resources, and objection-handling guidance.
• Provide project-level insight and expertise to improve win rates, specification influence, and customer confidence.
• Train internal teams on healthcare personas, terminology, market structure, purchasing dynamics, stakeholder priorities, and facility design and operational considerations.
• Participate in customer-facing opportunities as the healthcare market subject matter expert.
• Collaborate with Strategic Marketing leadership to maintain the Healthcare Vertical Playbook, including personas, messaging, segmentation, competitive intelligence, and asset development roadmaps.
• Contribute to case studies, white papers, industry articles, design guides, landing pages, customer success stories, and healthcare-focused content.
• Ensure alignment between messaging, campaigns, technical solutions, and customer needs.
• Support development of competitive battlecards and market comparison tools specific to healthcare construction and facility infrastructure projects.
• Work closely with Product Management and Engineering to ensure products, including press systems, balancing valves, grooved systems, butterfly valves, and related piping solutions, are aligned with healthcare market requirements.
• Identify product gaps, market opportunities, emerging needs, and future development initiatives related to healthcare infrastructure and building systems.
• Support pilot projects and market validation activities for new solutions.
• Provide insight to help shape the long-term healthcare market product roadmap.
• Partner with Strategic Marketing leadership and CRM stakeholders to improve visibility into healthcare opportunities, market trends, customer activity, and project pipelines.
• Track KPIs such as pipeline growth, specification success, project wins, customer engagement, account development, and healthcare market penetration.
• Deliver regular reporting and insights to Sales, Product, Marketing, and Executive leadership.
• Complete additional duties as assigned.