What are the responsibilities and job description for the E-Commerce Marketing Strategist position at Innovatix Technology Partners?
TOP 5 SKILLS REQUIRED:
- Ability to analyze multiple artifacts to plan and implement a comprehensive and effective eCommerce marketing plan using multiple sources that drives sales volume, revenue, customer acquisitions, and customer retention/satisfaction.
- Highly collaborative across multiple teams to align on overall Digital plans and strategies
- Ability to apply advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects.
- Forward thinking mind-set with focus on growth through test and learn approach
- Demonstrates exceptional communication skills both verbal and written
JOB DESCRIPTION:
Overall Purpose: Identifies and implements end to end marketing strategies and programs for new or existing products or services.
Key Roles and Responsibilities:
- Plans and implements marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction.
- Collaborate with product management team to identify new marketing opportunities.
- Prepare marketing activity reports. Promotes customer awareness and field sales effectiveness through marketing communication projects.
- Consults with product management to assess program impact.
- Contributes to the development of new principles and concepts.
- Forecasts future marketing needs by applying advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects.
- Typically assigned long-range projects requiring diverse marketing theories and techniques.
- May require considerable working knowledge of other major areas and the skill to integrate and communicate that information.
- Considered an expert within the discipline.
Responsibilities and Day-to-Day View:
Cross team collaboration, analytics, sales briefs, one list submissions, a/b testing.
Qualifications:
- Previous experience in complex execution and analytics is ideal.
- MS Product Suite experience
- Experience in website analytics, specifically Adobe
- Previous E-Commerce experience, online business sales experience
- Cross-team Collaboration
- Previous experience in product execution
- Education: Typically requires a bachelors degree.
- Experience: Typically requires 6 years of experience in similar area of responsibility.