Regional Marketing Specialist – U.S. Market

Position Overview

We are seeking a Regional Marketing Specialist to support marketing strategy development and channel execution across designated U.S. regions. This role focuses on working closely with wholesalers and retail partners to drive regional marketing initiatives, enhance in-store execution, and improve brand presence and sales performance in local markets.

Key Responsibilities

1. Regional Campaign Planning & Execution

• Develop quarterly and monthly regional marketing plans based on market characteristics and sales objectives (e.g., product launches, seasonal promotions, in-store activations).
• Coordinate internal and external resources to ensure effective execution at both wholesale and retail levels.
• Ensure consistent brand messaging and high-quality campaign delivery across all touchpoints.

2. Channel Marketing & Trade Support (Wholesale & Retail)

• Support wholesalers and key retail accounts in executing joint marketing initiatives to drive sell-through performance.
• Implement standardized in-store marketing activities, including product merchandising, POSM deployment, and sampling programs.
• Collect and analyze channel feedback to optimize regional marketing strategies.

3. Regional Field Support & Travel Execution

• Work closely with regional sales teams and independently travel across states and cities as needed.
• Execute on-site campaign activation, training sessions, store visits, and field audits.
• Ensure efficient problem-solving and execution during field operations.

4. Data Analysis & Performance Review

• Track key regional marketing KPIs (e.g., store participation, sales uplift, ROI).
• Conduct post-campaign analysis and prepare performance reports with actionable insights.
• Continuously improve regional marketing efficiency through data-driven optimization.

5. Cross-functional & Headquarters Collaboration

• Collaborate closely with headquarters teams (marketing, product, sales) to communicate regional needs and ensure alignment.
• Localize HQ marketing strategies for effective execution in U.S. regional markets

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 2 years of experience in regional marketing, trade marketing, or related roles
• Familiarity with U.S. wholesale and retail channels (e.g., convenience stores, specialty retail stores) preferred
• Strong campaign planning and execution skills
• Data-driven mindset with strong analytical abilities
• Willingness to travel frequently across the U.S.
• Ability to manage multiple priorities in a fast-paced environment
• Strong problem-solving and communication skills
• Chinese language skills are preferred to support communication with headquarters

Pay: $4,000.00 - $10,000.00 per month

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $4,000 - $10,000