What are the responsibilities and job description for the Marketing Director position at INNOVATIVE THE POINTE?
Job Title: Marketing Director
Location: Colliers Assisted Living – Assisted Living & Memory Care (Florida)
Job Description:Colliers Assisted Living, a premier Assisted Living and Memory Care community, is seeking an experienced and motivated Marketing Director to join our team for our South Pinellas Facilities.
This role is responsible for driving occupancy by building relationships, managing referrals, and guiding families through the move-in process. The ideal candidate is compassionate, energetic.
Key Responsibilities:
Develop and implement marketing strategies to increase occupancy
Build and maintain relationships with referral sources (hospitals, physicians, community partners, etc.)
Conduct tours and assist families through the decision and move-in process
Represent the community at events and networking opportunities
Maintain accurate records of leads and follow-ups
Work closely with leadership to meet census goals
Qualifications:
Previous experience in senior living, healthcare marketing, or sales preferred
Strong communication and interpersonal skills
Compassion for seniors, including those in Assisted Living and Memory Care
Organized, self-motivated, and goal-oriented
Why Join Us?
Supportive team environment
Opportunity to make a meaningful impact in residents’ lives
Competitive compensation (based on experience)
Salary : $60,000 - $80,000