MarTech Developer

JobTitle: MarTech Developer

Location: Dallas, TX or Basking Ridge, NJ

Duration: Long-term

Summary:

We are looking for an experienced MarTech Developer to design, build, and implement data-driven marketing solutions across digital channels. This role is hands-on and focused on developing customer data integrations, supporting real-time personalization use cases, and enabling media activation through modern MarTech platforms. You will work closely with marketing, analytics, and engineering teams to bring personalized, omni-channel customer experiences to life.

Responsibilities:

1. Digital Marketing & Targeting Development

• Build and support marketing integrations used for targeting and retargeting across channels (social, search, display, video).
• Implement API and data integrations for media activation platforms (e.g., Meta, Google, DSPs, ad platforms).
• Develop workflows that support audience activation and campaign execution.

2. Real-Time Personalization Development

• Implement real-time personalization logic across web, mobile, and offline touchpoints.
• Integrate real-time data feeds such as behavior events, location data, and purchase history.
• Develop rules-based and machine learning personalization components using provided models and business logic.
• Support A/B testing and personalization experiments using platforms such as Adobe Target or Pega.

3. Customer Data Platform (CDP) Implementation

Data Ingestion & Pipeline Development

• Build and maintain data pipelines to ingest, enrich, and activate 1st-, 2nd-, and 3rd-party data.
• Develop event tracking, identity stitching, audience building, and profile enrichment workflows in CDPs.

Cross-team Collaboration

• Work with marketing, product, analytics, and data engineering teams to troubleshoot data issues and deliver production-ready solutions.
• Translate business requirements into technical implementation tasks.

Technology Enablement

• Implement use cases using Tealium, Adobe Target, GCP, Kafka, Pega, and related MarTech tools.
• Support CDP configurations in Tealium, Adobe Experience Platform, or Salesforce CDP.

Qualifications:

Experience:

• 5–7 years of hands-on experience in MarTech development, CDP implementation, personalization engineering, or digital marketing technology.

Technical Skills:

• Practical experience with Tealium, Adobe Target, AEP, Pega, Kafka, or similar platforms.
• Strong programming experience in Java, Python, or similar languages.
• Proficiency in SQL and NoSQL data stores.
• Experience building API integrations, event-data pipelines, and data orchestration workflows.
• Hands-on experience with Google Cloud Platform (GCP) or similar cloud technologies.
• Familiarity with customer identity management, tagging, tracking, and data governance.

Soft Skills:

• Strong communication, collaboration, and requirement-gathering skills.
• Excellent problem-solving and debugging abilities.
• Highly organized, detail-oriented, and comfortable working in fast-paced environments.
• Passion for building data-driven marketing and personalization solutions.