MarTech Architect

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Job Title: MarTech Architect

Location: Dallas, TX or Basking Ridge, NJ

Duration: Long-term

Hybrid role 3 days onsite

Summary:

We are seeking a highly skilled and experienced MarTech Architect with a strong focus on customer data, omni-channel personalization, and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth.

Key Responsibilities:

Digital Marketing & Targeting Architecture:

• Design and implement a robust media marketing architecture for new and existing customers, encompassing targeting & retargeting strategies across various channels (e.g., social media, search, display, video).
• Lead Media Activation integration to enable digital marketing through social media and advertising platforms.

Real-time Personalization:

• Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
• Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
• Design and integrate rules-based and machine learning-based personalization models.

Customer Data Platform (CDP) Development:

Data Ingestion & Orchestration:

• Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

Cross-functional Collaboration:

• Facilitate communication and knowledge sharing across all stakeholders.

Technology Expertise:

• Deep understanding of MarTech stack, including Tealium, Google Cloud Platform, Kafka, Pega, and Adobe Target.
• Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

Qualifications:

Experience: 7 years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.

Technical Skills:

• Expertise in Tealium/Adobe, Google Cloud Platform, Kafka, Pega, and Adobe Target.
• Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
• Strong programming skills in Java, Python, or other relevant languages.
• Experience with data integration tools and technologies.
• Proficiency in SQL and NoSQL databases.
• Experience with cloud computing platforms (Google Cloud Platform).
• Other Skills:
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Detail-oriented and organized.
• Passion for data-driven marketing and customer experience.