Marketing Communications Specialist

Job Title: Marketing & Communications specialist

Duration: 4-6 Months

Location: New York Ny 10019 United States USA

Job Description:

This individual will build strong relationships within the business and will be responsible sourcing relevant topics, coordinating editorial content, and managing content distribution across multiple platforms, including:

• Internal channels (internal mailings, all-staff meetings, Echonet platform)
• External channels (CIB Content Hub, social media, thought leadership articles)

Additionally, this role will actively participate in cross-CIB communications initiatives to ensure alignment and consistency across the organization.

The role reports to the Head of Internal Communications and Content Strategy, Institutional Clients.

Candidate Success Factors:

Candidates are measured on the following four performance drivers, which will dictate how individual impact is considered on the Americas platform:

• Results and Impact

o Able to influence peers and team.

o Demonstrates good judgement when making decisions of high complexity and impact.

o Exercise appropriate autonomy in the execution and delivery of work.

o Responsible for driving outcomes, which have meaningful effect on team or department.

• Leadership and Collaboration:

o Creates trust with colleagues.

o Acts in leadership capacity for projects, processes, or programs.

• Client, Customer and Stakeholder Focus:

o Able to build relationships with a mix of colleagues and clients.

o Interacts regularly with management and department leaders.

o Demonstrates the ability to influence stakeholders at the team level.

• Compliance Culture and Conduct:

o Takes full responsibility for personal actions and demonstrates courage in facing problems and conflicts.

o Perceived as a person of high moral character; upholds corporate values and displays high ethical standards.

Responsibilities:

Content Creation & Communication:

• Draft internal announcements, including organizational updates, employee news, HR communications, and CSR initiatives
• Develop executive speeches and talking points to position leaders as thought leaders
• Create original content showcasing business accomplishments, projects, and team achievements for multiple platforms (Echonet, CIB Content Hub, US website, digital channels, and social media)
• Produce client facing materials, thought leadership articles, and multi-channel campaigns that reinforce the firm’s brand and market positioning.

Awards & Recognition:

• Manage the awards pitching pipeline in collaboration with our Marketing and Media Relations teams, including identifying opportunities, coordinating submissions, and tracking progress
• Oversee internal and external amplification of awards and recognitions to maximize visibility and impact

Analytics & Impact Assessment

• Manage analytical assessments of both communications performance and content effectiveness across internal and external distribution tools, providing insights to optimize reach and impact.

Event & Engagement Management:

• Plan and execute Town Halls, executive briefings, and employee engagement activities (in-person and digital)
• Broadcast internal news via email, Echonet, and other communication channels

Platform & Operations Management:

• Oversee day-to-day internal communications operations, including Echonet platform administration, email distribution tools, and digital signage management

Stakeholder Relations & Collaboration:

• Build and maintain strong relationships with internal stakeholders across businesses and functions
• Partner with the wider Marketing & Communications team, Internal Communications in Paris, and the CIB Content Hub and Social Media teams

Employee Engagement Innovation:

• Design and implement innovative employee engagement initiatives to foster connection, collaboration, and culture across the organization, including creative formats for town halls, interactive digital experiences, and recognition programs

Guidelines & Compliance:

• Implement and uphold internal communications guidelines
• Contribute content to the weekly CIB internal newsletter in collaboration with US functions and business lines

Additional Responsibilities:

• Support ad hoc projects as needed

Minimum Required Qualifications:

• 4-7 years of experience in internal communications, preferably within a bank or financial institution
• Bachelor’s degree in English, Communications, Journalism, or a related field
• Intranet, mailing and website management experience, as well as familiarity with social network platforms
• Foundational knowledge of banking and markets

Exceptional communication skills, including:

o Excellent written, verbal communication, and strategic thinking skills

o Clear, concise verbal and written communication

• Strong project management skills, with the ability to:

o Prioritize and organize complex initiatives

o Exercise independent judgment in a fast-paced environment

• Stakeholder management expertise, including:

o Building consensus among executive stakeholders

o Collaborating across the organization while maintaining professionalism

• Analytical skills to synthesize data and derive actionable insights

• Versatility to work both independently and as part of a team

Preferred Qualifications:

• Prior experience supporting an Investment Banking business strongly encouraged