What are the responsibilities and job description for the PPC and Lead Generation Specialist position at Industrial Distribution Corporation?
Position Summary:
The PPC & Lead Generation Specialist is responsible for developing, managing, and optimizing paid media strategies to drive high-quality leads, improve conversion performance, and accelerate revenue growth through data-driven campaign execution. This role requires hands-on experience with HubSpot.
Key Responsibilities:
Campaign Execution & Optimization
- Develop, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other channels to drive qualified leads
- Manage full-funnel HubSpot workflows, including campaign setup, tracking, lead routing, and reporting
- Write compelling ad copy and conduct keyword research, audience targeting, A/B testing, and competitive analysis to continuously improve performance
- Monitor daily performance metrics and make proactive optimizations to reduce CPL and increase ROI
- Plan and manage advertising budgets, forecasting spend and lead volume based on historical performance and market trends
- Track, analyze, and report on key metrics, including MQLs, opportunities, conversion rates, and pipeline contribution
Website & Conversion Optimization
- Own and optimize Google Shopping Ads strategy, including product feeds, compliance, and performance
- Monitor website analytics and recommend improvements based on data insights
- Build and optimize HubSpot landing pages, conversion paths, CTAs, and forms to maximize lead generation and conversions
- Improve user experience and lead capture through continuous optimization and performance analysis
Lead Qualification & Nurture
- Develop and manage lead nurture programs aligned to buyer stages and personas
- Implement and continuously optimize lead scoring models in HubSpot
- Ensure accurate lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene across HubSpot and CallRail
- Analyze funnel performance to identify and address conversion gaps
- Work closely with sales to align feedback, lead quality, and conversion improvement opportunities
Reporting & Analytics
- Build and maintain HubSpot dashboards with actionable insights and performance trends
- Ensure accurate attribution through UTMs, tracking, and platform integrations
- Identify opportunities to improve lead quality, campaign efficiency, and overall marketing performance
Qualifications:
- 2–5 years of experience managing PPC campaigns with a focus on lead generation
- Proven track record of improving lead quality while reducing cost-per-lead
- Strong understanding of paid media best practices, conversion optimization, and landing page performance
- Analytical mindset with proficiency in interpreting PPC metrics, HubSpot analytics, and CRM data
- Strong writing and communication skills along with a collaborative, data-driven approach
- Hands-on experience with HubSpot Marketing Hub (campaigns, workflows, reporting) – preferred
- Experience with B2B lead gen funnels – preferred
- Google Ads and/or HubSpot certifications – preferred
- Broader digital marketing or SEO experience – preferred
Education:
- Bachelor’s degree in business or a related field
Physical Demands:
The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Prolonged periods of sitting at a desk and working on a computer.
Work Environment:
The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job is located in an office environment that is heated and air-conditioned.