PPC & Lead Generation Specialist

Since 1988, ISC Sales has grown from a regional industrial supplier into a trusted partner for commercial and industrial customers across North Texas and beyond. We specialize in technical HVAC, electrical enclosure climate control, and automation solutions, serving Fortune 500 companies, contractors, OEMs, and end-users with application-driven products and services. Over the decades, we have built strong relationships with leading manufacturers and developed a solid, high-demand customer base, reflecting both our stability and our growth in key markets.

At ISC Sales, we don’t just move products, we help businesses solve real-world industrial challenges. Our culture values accountability, collaboration, and professional growth, with opportunities to build long-term careers in technical sales, marketing, or customer service. Team members take ownership, work closely together, and have the autonomy to make an impact, all while enjoying the support of a tight-knit, high-performing team. If you’re driven and resourceful, ISC Sales is a place where your work truly matters.

Role Overview:

We’re looking for a results-driven PPC & Lead Generation Specialist with hands-on HubSpot experience to own and optimize our paid media strategy. This role focuses on driving high-quality leads, improving conversion performance, and accelerating revenue growth through data-driven campaign execution.

Key Responsibilities:

Campaign Execution & Optimization

• Develop, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other channels to drive qualified leads
• Manage full-funnel HubSpot workflows, including campaign setup, tracking, lead routing, and reporting
• Write compelling ad copy and conduct keyword research, audience targeting, A/B testing, and competitive analysis to continuously improve performance
• Monitor daily performance metrics and make proactive optimizations to reduce CPL and increase ROI
• Plan and manage advertising budgets, forecasting spend and lead volume based on historical performance and market trends
• Track, analyze, and report on key metrics, including MQLs, opportunities, conversion rates, and pipeline contribution

Website & Conversion Optimization

• Own and optimize Google Shopping Ads strategy, including product feeds, compliance, and performance
• Monitor website analytics and recommend improvements based on data insights
• Build and optimize HubSpot landing pages, conversion paths, CTAs, and forms to maximize lead generation and conversions
• Improve user experience and lead capture through continuous optimization and performance analysis

Lead Qualification & Nurture

• Develop and manage lead nurture programs aligned to buyer stages and personas
• Implement and continuously optimize lead scoring models in HubSpot
• Ensure accurate lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene across HubSpot and CallRail
• Analyze funnel performance to identify and address conversion gaps
• Work closely with sales to align feedback, lead quality, and conversion improvement opportunities

Reporting & Analytics

• Ensure accurate attribution through UTMs, tracking, and platform integrations
• Identify opportunities to improve lead quality, campaign efficiency, and overall marketing performance

Qualifications:

• 2–5 years of experience managing PPC campaigns with a focus on lead generation
• Proven track record of improving lead quality while reducing cost-per-lead
• Strong understanding of paid media best practices, conversion optimization, and landing page performance
• Analytical mindset with proficiency in interpreting PPC metrics, HubSpot analytics, and CRM data
• Strong writing and communication skills along with a collaborative, data-driven approach
• Hands-on experience with HubSpot Marketing Hub (campaigns, workflows, reporting) – preferred
• Experience with B2B lead gen funnels – preferred
• Google Ads and/or HubSpot certifications – preferred
• Broader digital marketing or SEO experience – preferred

Education:

• Bachelor’s degree in business or a related field

Perks & Benefits That Put You First

At ISC Sales, we invest in your well-being—inside and outside of work.

• Financial Security: 401(k) with company match, diverse investment options, and service-based bonuses
• Health & Wellness: Medical coverage with a $0 in-network deductible, plus telemedicine and mental health support, along with dental and vision coverage and additional wellness perks
• Work-Life Balance: Flexible PTO that never expires (with cash-out option), paid holidays, and a true no after-hours work culture
• Growth Opportunities: Tuition reimbursement, ongoing training, and clear paths for advancement
• Extras: Employee discounts, team events, catered lunches, and annual company outings