Director, Marketing

Role Overview:

The IEDC Director of Marketing leads the agency’s integrated marketing strategy in support of statewide business development, stakeholder engagement and brand positioning objectives.

This role is responsible for campaign strategy, industry sector marketing, brand activation and alignment with Business Development priorities. The Director partners closely with the Chief Communications Officer to ensure marketing efforts directly support growth initiatives.

Salary Statement:

The salary range for this position is $80,011 - $85,000 commensurate with education and work experience.

A Day in the Life:

• Develop and implement comprehensive marketing strategies aligned with economic development goals.
• Lead sector-focused marketing initiatives targeting priority industries.
• Oversee campaign planning, media strategy and brand positioning in close collaboration with the Director of Digital and Content.
• Collaborate with the Business Development team to align marketing activities with attraction, expansion and retention strategies.
• Ensure marketing initiatives support lead generation and relationship development.
• Provide strategic guidance for high-profile announcements and stakeholder engagements.
• Oversee event strategy and activation efforts in partnership with the Senior Manager of Events.
• Ensure events support defined business objectives and measurable outcomes.
• Manage marketing budgets and agency contracts.
• Oversee procurement processes and vendor performance.
• Supervise marketing and events team members.
• Serve as a senior advisor to the Chief Communications Officer.

What You'll Need for Success:

Education:

• Bachelor’s degree in marketing, communications, business, or related field

Experience:

• 8 years of progressive marketing experience
• 3 years of supervisory experience
• Demonstrated experience leading integrated marketing campaigns
• Experience working in economic development, government or B2B marketing
• Experience working with business attraction teams

Ability To:

• Manage multiple projects and deadlines simultaneously at a high level within tight deadlines
• Develop and maintain stakeholder relationships
• Work within a quickly evolving environment
• Travel occasionally in-state as necessary

Supervisory Responsibilities/Direct Reports:

This role may be utilized in a supervisory capacity based on agency needs.

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes:

• Three (3) medical plan options (including RX coverage) as well as vision and dental plans
• Wellness Rewards Program: Complete wellness activities to earn gift card rewards
• Health savings account, which includes bi-weekly state contribution
• Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
• Two (2) fully-funded pension plan options
• A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
• 160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
• Up to 16 hours of paid community service leave
• Combined 192 hours of paid vacation, personal, and sick leave time off
• 12 paid holidays, 14 on election years
• Education Reimbursement Program
• Group life insurance
• Referral Bonus program
• Employee assistance program that allows for covered behavioral health visits
• Qualified employer for the Public Service Loan Forgiveness Program
• Free Parking for most positions
• Free LinkedIn Learning access

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at jobs@spd.IN.gov.