What are the responsibilities and job description for the Director of Marketing position at Independence Home Loans, LLC.?
🚀 We’re Hiring: Director of Marketing | Scottsdale, AZ (Onsite)
About Independence Home Loans
Independence Home Loans is a fast-growing, high-performance mortgage company built on innovation, speed, and an unwavering commitment to empowering our people and clients. As we continue to scale nationally, we are seeking a visionary Director of Marketing to lead our next phase of growth and build a recognizable, industry-leading brand.
Position Overview
The Director of Marketing is a strategic and hands-on leader responsible for building and scaling a national brand presence while developing and leading a high-performing in-house marketing team. This individual will oversee all marketing functions—including content, events, media production, onboarding marketing operations, social media, and brand management—while driving consistency, creativity, and performance.
This role will directly manage a team of Marketing and Media Coordinators responsible for content creation, event planning, video production, onboarding workflows, social media execution, and brand consistency across the organization.
We are looking for a strong leader who thrives in fast-paced, high-growth environments, can lead through change, and is passionate about building a nationally recognized brand.
\nKey Responsibilities
- Leadership & Team Development
- Build, mentor, and lead a team of Marketing and Media Coordinators, fostering accountability, creativity, and growth
- Establish clear goals, workflows, and performance standards across the marketing function
- Lead through organizational growth and change with a focus on scalability and team development
- Create a collaborative, high-energy culture aligned with company values
Brand Strategy & National Growth
- Develop and execute a comprehensive marketing strategy focused on building a strong, recognizable national brand
- Ensure consistent brand voice, visual identity, and messaging across all platforms
- Elevate the company’s market presence through innovative campaigns, storytelling, and content
Content & Media Oversight
- Oversee all video production, photography, and digital content initiatives (social media, YouTube, campaigns)
- Guide the creation of high-impact visual and written content aligned with brand standards
- Ensure consistent production and distribution of engaging multimedia content across platforms
Marketing Operations & Onboarding
- Oversee marketing onboarding processes for all new hires, ensuring a seamless and consistent brand experience from day one
- Optimize workflows, checklists, and systems to support scalability and operational efficiency
- Partner closely with Recruiting, HR, and Sales leadership
Digital & Social Strategy
- Own and evolve the company’s social media strategy and digital presence
- Drive engagement, audience growth, and brand awareness through strategic content distribution
- Leverage analytics and insights to continuously improve performance
Events & Field Support
- Oversee execution of events, webinars, and trade shows that support brand visibility and business growth
- Ensure consistent marketing and media support for loan officers and internal teams
Qualifications
Required
- 5 years of progressive marketing experience, with 3 years in a leadership role
- Proven ability to lead and develop high-performing marketing teams
- Strong experience building and scaling a brand (regional or national level preferred)
- Expertise in content strategy, digital marketing, and brand management
- Experience leading through growth, change, and organizational scaling
- Exceptional leadership, communication, and strategic thinking skills
Preferred
- Experience in mortgage, financial services, real estate, or a related industry
- Hands-on experience with video or content production environments
Technical Skills
- Adobe Creative Suite (Premiere Pro, Photoshop, After Effects, etc.)
- Canva and other design tools
- Social media platforms and publishing tools (YouTube, Instagram, LinkedIn, etc.)
- Marketing analytics and reporting tools
- Microsoft 365 (Outlook, Excel, PowerPoint, Teams, SharePoint)
What Success Looks Like
- A clear, differentiated national brand presence
- A highly engaged and high-performing marketing team
- Increased brand awareness, social media growth, and content engagement
- Scalable marketing systems that support rapid company growth
- Strong alignment between marketing, recruiting, and sales
Why Join Independence Home Loans?
- High-growth company with strong leadership and vision
- Opportunity to build a national brand from the ground up
- Collaborative, energetic, and entrepreneurial culture
- Direct impact on company growth and market positioning