What are the responsibilities and job description for the Business Development Representative position at Impruvon Health?
Department: Sales
Location: Remote - USA
Compensation: $50,000 - $70,000 / year
The Business Development Representative (BDR) plays a vital role as the front line of Impruvon Health’s growth engine. This team is responsible for initiating meaningful conversations with key decision-makers, identifying qualified opportunities, and setting the stage for successful sales cycles. You will report directly to the Business Development Director, receiving consistent training, coaching, and support while working in a fast-paced, evolving environment.
This role involves structured outreach, strategic discovery, coordination with the Sales Team, pipeline management, and ongoing learning about our platform and the IDD and behavioral health industries. Because BDRs are the first point of contact for nearly all new revenue and client relationships, the quality of work in this role directly impacts the company’s success.
Key Responsibilities
Outreach and Qualification
- Build and manage a pipeline through strategic discovery, relationship development, and opportunity creation
- Conduct high-volume outbound outreach via phone, email, and LinkedIn
- Personalize outreach based on research into organization structure, services, and needs
- Communicate Impruvon Health’s value clearly and confidently
- Lead discovery conversations to qualify prospects based on workflows, state regulations, and current processes
- Ask targeted questions to ensure strong fit before passing leads to Sales
- Ensure Sales enters meetings informed, positioned, and respected—not cold
- Partner with Account Executives to ensure well-prepared meetings and smooth handoffs
- Re-engage stalled opportunities and assist with follow-ups or reactivation as needed
- Support Account Executives in maintaining momentum when accounts go unresponsive
- Share context, notes, and key insights before handing off qualified leads
- Participate in coaching and role-play sessions to improve outreach and objection handling
- Update outreach strategies, discovery questions, and lead lists based on feedback
- Stay up to date on platform updates, product features, and industry trends
- Follow up on inbound leads from marketing campaigns, events, and webinars
- Help maintain CRM accuracy with regular data cleanup
- Set and track personal goals with the Business Development Director
- Contribute field insights to inform sales strategies and workflows
- Attend occasional conferences or events to support lead generation
You’ll be successful as a BDR at Impruvon Health if you:
- Consistently book qualified, high-value meetings with decision-makers
- Help Sales convert those meetings into real opportunities and revenue
- Shorten sales cycles through thorough discovery and clean handoffs
- Re-engage stalled accounts and uncover expansion opportunities
- Influence messaging and strategy by sharing what you learn from the field
- Are seen as a strategic partner to Sales, not just a meeting setter
- 1–2 years of experience in a Business Development, Sales Development, or outreach-focused role
- Strong phone presence and comfort making high-volume outbound calls
- Prior experience working remotely and managing tasks independently
- Familiarity with CRM tools (preferably HubSpot), Excel, and collaboration platforms like Slack
- Highly organized with the ability to prioritize and follow through consistently
- Strong written and verbal communication skills
- Self-motivated, adaptable, and quick to learn new systems and processes
- Willingness to travel for occasional team meetings or conferences (approximately once per month)
- Background in or passion for IDD, behavioral health, or residential care services
- Experience working in startups or fast-paced, high-growth environments
- Spanish fluency is an additional bonus for this position
At Impruvon Health, we know our people are our greatest asset. We provide a benefits package designed to support your well-being and growth, including:
- Base Salary: $50,000 to $70,000 (depending on experience) variable compensation
- Competitive compensation aligned with experience
- Health, dental, and vision insurance
- Unlimited PTO and paid holidays
- 401(k) retirement plan
- Flexible, remote-friendly work environment
- Professional development and learning opportunities
- A mission-driven culture where your work directly impacts lives
- Opportunity to own and grow a critical function within the company
Working at Impruvon Health means being part of a mission-driven, passionate, and collaborative team. Every role contributes to improving lives and reducing risks in care settings across the country. Your expertise will help ensure we can continue to innovate, grow, and deliver on our promise of safer, smarter care.
Salary : $50,000 - $70,000