What are the responsibilities and job description for the SMS Perfomance Analyst position at Impact Scale?
Company Description
Impact Scale is a performance marketing powerhouse specializing in customer acquisition at scale. Through a data-driven approach and proprietary technology, we connect high-intent consumers with the brands they need most. Operating across multiple verticals, our company delivers measurable and impactful results. We are dedicated to optimizing outcomes for our partners through innovation and analytics.
Performance Marketing | SMS Marketing | Campaign Analytics
We’re hiring an SMS Performance Analyst to help monitor and improve campaign
performance across our SMS marketing channels (with some email). Our team operates
high-volume messaging campaigns where small performance insights can create massive revenue impact. This role focuses on identifying performance issues early and helping the team optimize campaigns.
What You'll Own
• Monitor SMS campaign performance across accounts
• Identify campaigns that are down vs prior day/week/month
• Flag issues like low CTR, underperforming offers, message fatigue, or lower ROI
• Ensure accounts are running highest CPC / highest performing offers
• Report source IDs that may be lowering overall performance
• Share ideas for message improvements, offer rotations, and routing improvements
Who You Are
• Analytical and curious
• Comfortable working with campaign data
• Interested in marketing, performance data, or analytics
• Familiar with A/B testing (school, work, or side projects)
• Bonus: affiliate marketing, encommerce, or side hustles
What Success Looks Like
• Faster identification of underperforming campaigns
• Improved campaign routing and offer selection
• Better performance visibility across SMS accounts
• New ideas for messages and campaign improvements
Why Join Us
• Hands-on experience in SMS performance marketing
• Access to real campaign data and revenue impact
• Fast-moving team environment
• Opportunity to grow into senior analytics roles