What are the responsibilities and job description for the Email Marketing Specialist position at IMCS?
Tittle: Email Marketing Specialist
Location: Denver, CO, 80202 (Hybrid)
Duration: 6 Months
Description
- Looking for an Email Marketing Specialist with strong experience in Salesforce Marketing Cloud to support growing Marketing Technology team.
- This person will play a key role in building, testing, and launching email campaigns, supporting automation strategies, and partnering with teams to improve marketing operations across the organization.
- This is a hands-on role that requires both technical expertise and strong collaboration skills.
- Individual will be working closely with marketing partners and stakeholders to support email campaign execution and platform optimization.
Duties:
- Build and deploy emails, automations, and customer journeys using Salesforce Marketing Cloud
- Manage assets within Email Studio, Automation Studio, Journey Builder, Content Builder, and Contact Builder
- Leverage AMPscript, SQL, and data extensions for dynamic content and audience segmentation
- Support campaign setup, QA, scheduling, and monitoring
- Collaborate with internal teams to improve campaign performance, personalization, and customer experience
- Help document platform processes, campaign guidelines, and performance best practices
- Analyze campaign performance and make data-driven recommendations
- Assist with team-wide projects and continuous improvement initiatives
Qualifications
- 2 years of experience in email marketing, with hands-on experience in Salesforce Marketing Cloud
- Strong technical skills in AMPscript, SQL, segmentation, and dynamic content
- Experience working with relational data, data extensions, and subscriber management
- Understanding of email deliverability, CAN-SPAM compliance, and best practices
- Excellent attention to detail, organizational, and problem-solving skills
- Strong written and verbal communication skills
- Ability to work across teams and manage multiple priorities
Nice to Have
- Experience in financial services (e.g., Retirement, Life Insurance, Investments)
- Familiarity with tools like Litmus, Tableau, Seismic, or OFTs
- Knowledge of Agile, Scrum, or other project management methodologies
- Exposure to additional platforms (e.g., Mailchimp, HubSpot, Marketo)