Email Marketing Specialist

Tittle: Email Marketing Specialist

Location: Denver, CO, 80202 (Hybrid)

Duration: 6 Months

Description

• Looking for an Email Marketing Specialist with strong experience in Salesforce Marketing Cloud to support growing Marketing Technology team.
• This person will play a key role in building, testing, and launching email campaigns, supporting automation strategies, and partnering with teams to improve marketing operations across the organization.
• This is a hands-on role that requires both technical expertise and strong collaboration skills.
• Individual will be working closely with marketing partners and stakeholders to support email campaign execution and platform optimization.

Duties:

• Build and deploy emails, automations, and customer journeys using Salesforce Marketing Cloud
• Manage assets within Email Studio, Automation Studio, Journey Builder, Content Builder, and Contact Builder
• Leverage AMPscript, SQL, and data extensions for dynamic content and audience segmentation
• Support campaign setup, QA, scheduling, and monitoring
• Collaborate with internal teams to improve campaign performance, personalization, and customer experience
• Help document platform processes, campaign guidelines, and performance best practices
• Analyze campaign performance and make data-driven recommendations
• Assist with team-wide projects and continuous improvement initiatives

Qualifications

• 2 years of experience in email marketing, with hands-on experience in Salesforce Marketing Cloud
• Strong technical skills in AMPscript, SQL, segmentation, and dynamic content
• Experience working with relational data, data extensions, and subscriber management
• Understanding of email deliverability, CAN-SPAM compliance, and best practices
• Excellent attention to detail, organizational, and problem-solving skills
• Strong written and verbal communication skills
• Ability to work across teams and manage multiple priorities

Nice to Have

• Experience in financial services (e.g., Retirement, Life Insurance, Investments)
• Familiarity with tools like Litmus, Tableau, Seismic, or OFTs
• Knowledge of Agile, Scrum, or other project management methodologies
• Exposure to additional platforms (e.g., Mailchimp, HubSpot, Marketo)