Digital Program Manager - Digital Ad Data & Analytics

Digital Advertising Program Manager Data & Analytics

A leading digital marketing solutions provider in the automotive industry is seeking a Digital Advertising Program Manager Data & Analytics to join our high-performing team. This role supports a national automotive brands digital advertising program, providing strategic oversight of data, analytics, and reporting initiatives that directly impact dealer-level performance.

The ideal candidate is an analytical problem solver who thrives in a client-facing environment, has deep knowledge of the automotive media landscape, and can navigate complex data ecosystems to deliver actionable insights. This role requires a blend of data expertise, program management, and industry knowledge to ensure the programs continued success and innovation.

This is a full-time, on-site role with occasional travel for client meetings and industry events.

Key Responsibilities

• Data Stewardship: Manage the full lifecycle of program data, from vendor delivery through validation, troubleshooting, and integration. Ensure ongoing compliance with all data requirements and maintain high standards of data integrity.
• Analytics & Insights: Analyze program performance at multiple levels (overall program, regional, dealer, vendor, channel). Translate complex data sets into optimization recommendations and business decisions.
• Data Quality Control: Oversee QA/QC processes, manage outlier reporting, develop scorecards, and ensure vendor adherence to reporting standards.
• Reporting & Visualization: Lead the creation of recurring and ad hoc reports using tools like Excel, PowerBI/Tableau, and PowerPoint. Deliver clear, compelling stories backed by data.
• Case Study Development: Create data-driven case studies to highlight program impact and inform future strategy.
• Systems Thinking: Understand how various technical components interact within the ecosystem. Read and interpret technical documentation to ensure infrastructure alignment.
• Client Engagement: Act as a trusted advisor to the client, internal teams, and vendor partners. Present findings, guide decision-making, and address challenges with creative solutions.
• Project Management: Manage scope, timelines, and deliverables for program initiatives. Coordinate with cross-functional teams to ensure smooth execution.
• Program Evolution: Identify opportunities for process improvement, operational efficiency, and program growth.

Required Skills & Experience

• 5 years of professional experience, with 3 years in digital marketing account management (automotive industry experience required).
• Strong understanding of Tier 3 dealership media channels, including Google Ads and Meta; TradeDesk experience preferred.
• Proven ability to work with large data sets, conduct advanced analysis, and visualize findings.
• Technical fluency with backend systems, APIs, data layers, and website integrations (management/troubleshooting experience required; configuration/build experience a plus).
• Advanced skills in Excel, PowerBI/Tableau, and presentation tools like PowerPoint.
• Strong client-facing skills: articulate, confident, and capable of simplifying complex technical topics for diverse audiences.
• Willingness to travel several times per year for client and vendor engagements.

Preferred Attributes

• Strategic thinker with a knack for operational efficiency.
• Comfortable balancing hands-on data work with high-level client strategy.
• Collaborative, proactive, and solutions-oriented.
• Passion for driving measurable results in a fast-paced environment.

The Digital Advertising Program Manager Data & Analytics will be based in the Orange County office.

Salary: $90-105k Benefits