What are the responsibilities and job description for the Program Manager position at Shift Digital?
Overview:
We are looking for a Program Manager to join our team to manage our Dealer Tools Program, which is a collection of several individual programs. The Dealer Tools Program is designed to offer our automotive client’s dealerships with certified lead generation tools that can be plugged into their website, giving them more opportunities to connect with online shoppers and drive interest and conversion. As the Program Manager, you will be responsible for all aspects of the program and will be responsible to deliver on the program goals and strategy for a major automotive brand and their dealerships. The job responsibilities include, but are not limited to the following:
Responsible for overall program oversight, operations and accountable for program strategy & health. The certified dealer tools program includes individual programs to support trade-in tools, messaging (chat/SMS) tools, test drive tools, inventory syndication tools and potentially more tools as the program expands- .Program Awareness and Communication: Communicate all program details, changes and actions required to certified program vendors, client, and regional team
- sProgram Growth: Drive program growth through improvements to KPIs, enhancements to the program strategy & tactics, and identifying / consulting the client on overall program enhancement
- sClient Relations: Manage client relationships, and proactively engage them, while serving as the SME for across all digital channels with a focus on digital tools & websit
- eMeasurement: Lead the effort to define, measure, and tell the story of digital tool conversions and effectivenes
- sReporting and Analytics: Define, measure and manage the program performance through use of analytics and reporting tools and provide client key insights on performance of conten
- tVendor Integration and Management: Manage vendors to ensure they are meeting program benchmarks, adhering to brand and program standards, servicing in-program dealers as expected, maintaining required integrations and delivering all required reporting in a timely manne
- rAccount Planning: Map quarterly goals to track key initiatives and program goals are being me
- tThis is a client facing role which requires a polished and professional demeanor and the ability to lead meetings and present to teams/group
s
DESIRED SKILLS & EXPERIENC
- E:3 yrs. Account Management experience with a proved track record of succe
- ssMust understand and excel in the consulting environment and how to engage clients with a “can do” attitu
- deNeed a solid understanding of the digital marketing landscape, automotive digital marketing background is preferred by not requir
- edDetailed & functional expertise in Microsoft Office Suite, with an advanced skill set in Microsoft Excel (i.e. creating complex spreadsheets, including use of Pivot Tables and graph
- s)Must be self-motivated, possess strong phone skills and be able to thrive and multi-task in a busy environme
- ntExcellent communication and presentation skills are expect
- edProject management skills: ability to juggle multiple projects, adapt to changing/conflicting priorities, and breakdown strategy into work tas
- ksImplementation experience with analytics platforms such as a web reporting tool and tag management software is a pl
- usExperience with ecommerce and automotive dealer operations is a pl
- usCritical thinker who can problem sol
- veExcellent written/verbal communicati
- onAbility to work independently and is a motivated self-start
- erDetail-oriented and organiz
- edCollege degree is a requireme
nt
At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $80-100,0
00.
Shift Digital participates in eVe
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yEOE
Salary : $80,000 - $100,000