What are the responsibilities and job description for the Paid Media Specialist position at IBP?
Salary Range: $60,000–$70,000 per year
Core Responsibilities
- Create, manage, and optimize paid campaigns that drive qualified visitors to client websites across Google search, display, social, etc.
- Conduct keyword research and create and refine lists of targeted search terms
- Establish bidding strategies based on business goals and targets
- Create and test ad copy, continually optimizing as necessary
- Analyze the performance of your PPC campaigns on a cost-per-lead basis and adjust strategies accordingly
- Continually analyze competitors’ strategies
- Monthly PPC performance reporting
Required Qualifications
- 3-5 years Paid Media/PPC management experience
- Google AdWords certification
- Experience with Google Analytics and Google Tag Manager
- Excellent analytical and reporting skills
- Extreme attention to detail,
- Strong communication and teamwork skills
- Ability to interface and engage with clients as necessary
- Strong work ethic and a "do whatever it takes to get the job done" attitude
- Exemplary organization and time management skills with the ability to handle several projects/clients simultaneously
Bonus Skills
- Strong understanding of performance marketing, conversion tracking, and user behavior
- Innovative, proactive and entrepreneurial approach
- Proven ability to function seamlessly within a team
Physical Demands
The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Must be able to drive a car and lift light to moderate weight.
Benefits:
- Medical, dental, and vision coverage
- Company Paid Life Insurance
- Longevity Stock Program
- IBP Foundation
- Scholarship opportunities
- Paid vacation and holidays
- Employee Financial Assistance Program
- Opportunities for growth and advancement.
- 401(K) (Pre-Tax and Post-Tax) Roth 401(k) with company matching
- Supplemental Insurance (Short- and Long-Term disability, hospital indemnity, accident, critical illness, supplemental life insurance
EEO Statement
IBP is an equal-opportunity employer.
Salary : $60,000 - $70,000
