Director of Ecommerce

Senior eCommerce Manager

HydroJug, Inc. — Ogden, UT · Full-Time · On-Site

About the Role

We're launching a new brand within our growing portfolio, and we're hiring the operator who will run it. This is a rare ground-floor seat: you'll own a brand's entire commerce engine — Shopify DTC, Amazon, subscription, and the launch itself — and act as the general manager who turns a product roadmap into a live, growing business.

You'll report directly to the CEO and operate as the brand's owner: building the storefront and listings, standing up the marketplace presence, driving conversion and retention, and coordinating the cross-functional team (web, creative, supply chain, customer experience) that brings the brand to market. We're looking for someone who has run DTC and Amazon channels end-to-end for consumer brands — the kind of senior ecommerce operator who has done this at a top ecommerce accelerator or a high-growth DTC brand — and who wants to step up and run a brand of their own.

Responsibilities

• Own the DTC channel (Shopify): Build and run the storefront end-to-end — merchandising, PDPs, promo and drop logic, subscription flows, and conversion-rate optimization. The owned channel is yours to grow.
• Own the marketplace channel (Amazon): Stand up and manage Seller Central — Brand Registry, A content, listings, advertising/PPC, and inventory sync. Build the marketplace motion from scratch.
• Lead the launch: Drive the go-to-market execution — site build, listing readiness, channel parity, and a clean launch with zero preventable day-one issues. You are the integrator who keeps every workstream on the launch calendar.
• Run brand operations: Act as the GM — operating cadence, marketing calendar, promo planning, and the day-to-day decisions that keep the brand moving. Bring recommendations to the CEO; the CEO is the approval forum.
• Coordinate the cross-functional team: Partner with the web developer (site build), creative (photography/design), supply chain (co-manufacturer and inventory timing), and customer experience — most of whom are shared HJ resources. Lock named bandwidth and surface conflicts early.
• Own conversion retention economics: Subscription growth, LTV, repeat rate, CAC efficiency in partnership with paid media. Contribution margin is the goal; platform-reported numbers are diagnostic only.
• Partner on supply product timing: Work with the co-manufacturer relationship and supply planning so inventory, launch, and promo calendars line up.

Success Criteria

First 30 Days

• Fully onboarded on the brand, the product roadmap, the launch timeline, and the shared HJ resources you'll coordinate.
• Owns the launch plan: a single integrated calendar across site, listings, supply, and creative, with clear critical-path milestones.
• Storefront marketplace build plans defined and underway with the web developer and creative partners.

Through Launch

• Shopify storefront and Amazon Seller Central live, accurate, and channel-consistent by the launch date — subscription flows working, listings complete, zero preventable launch-day issues.
• Promo, drop, and merchandising structure in place; CRO baseline established.
• Cross-functional bandwidth commitments locked; capacity conflicts surfaced at CEO check-ins, not at launch.

90 Days Post-Launch

• DTC and Amazon both contributing revenue on a clean operating cadence.
• Subscription retention motion live and measured (repeat rate, LTV, churn).
• A trusted weekly operating rhythm with the CEO — recommendations in, decisions out, brand growing.
• You've run Shopify and Amazon Seller Central at the same time — not one or the other — and you know each channel's mechanics cold.
• You think like an owner/GM, not a channel specialist: you can hold the whole brand P&L and launch in your head and still execute the details.
• You move fast, run lean, and can coordinate people you don't manage — comfortable being the integrator across web, creative, supply, and CX.
• You've taken something from zero to live before — a launch, a new channel, a new brand — not just optimized an established one.
• You communicate to an executive in their language: concise, prioritized, decision-oriented.

Reporting & Organization

• Reports to: CEO
• Scope: End-to-end ownership of a new brand's commerce (Shopify DTC Amazon) brand operations launch
• Level: Senior / brand leadership
• Location: On-site, Ogden, UT

About HydroJug, Inc.

HydroJug, Inc. is an established, profitable consumer-products company headquartered in Ogden, Utah, designing and selling premium hydration and wellness products through direct-to-consumer and major retail channels — now scaling its portfolio of brands.