Market Researcher

Responsibilities:

• Oversee the end-to-end lifecycle of campaigns, from initial pre-planning and kickoff through final execution, billing, and reconciliation

• Develop, implement, and manage detailed project plans, timelines, and roadmaps across multi-channel paid media initiatives

• Oversee file management, approvals, and timeline management across departments

• Serve as the central point of coordination by prioritizing tasks, clearly communicating action items, and partnering with teams to maintain alignment with scope and deadlines

• Work closely with account directors and specialists to manage competing priorities, navigate workflow impacts, and resolve roadblocks across platforms and channels

• Support the creation and delivery of client-facing materials by ensuring accuracy, consistency, and on-time delivery

• Proactively identify opportunities to streamline workflows, improve efficiency, and reduce friction across project execution

• Analyze production and campaign workflows to identify gaps or redundancies and collaborate with teams to develop

solutions

• Contribute to the standardization and documentation of project management processes, templates, and best practices

• Develop a strong understanding of client processes and preferences, acting as an internal lead for adherence and adoption

• Balance and prioritize multiple concurrent projects in a fast-paced environment

Qualifications:

• 2–4 years of experience in project management, operations, or campaign execution within media, advertising, or

marketing

• Proven ability to manage complex, multi-workstream projects with multiple stakeholders and tight timelines

• Detail-oriented with a commitment to maintaining high standards for project quality, including accuracy, consistency,

relevance, and accessibility

• Clear and confident communicator, able to align cross-functional teams and manage expectations

• Demonstrated ability to anticipate roadblocks, solve problems, and adapt plans as priorities evolve

• Comfortable managing timelines, budgets, scope, and documentation simultaneously

• Ability to balance tactical execution with an understanding of broader campaign and business objectives

• Knowledge and experience with traditional media strategy and planning (broadcast, out-of-home, print)

• Tools and platform expertise:

o Project management and workflow tools (i.e. Asana)

o MS Office Suite (Excel, PowerPoint, Word)

o Reporting dashboards, Analytics Platforms (i.e. Power BI, Google Analytics)

Preferred Qualifications

• Experience working on public sector, nonprofit, or health-focused campaigns

• Familiarity with digital media workflows and media buying platforms (Meta, Google Ads, programmatic platforms)

• Knowledge of New York State or regional audience considerations