Buying Director

We are seeking a Director of Programmatic Trading to lead our in-house programmatic trading

function while expanding our data partnerships and external revenue opportunities. This role sits at

the intersection of activation excellence, data strategy, and business development, ensuring our

omnichannel capabilities are both best-in-class and commercially scalable.

The Director will oversee the programmatic trading team, collaborate closely with the Chief

Innovation & Analytics Officer, VP of Digital and various media directors, as well as play a key role in

positioning OpAD’s programmatic offerings as a differentiated offering in the market.

Key Responsibilities

• Mentor and manage the in-house trading team responsible for programmatic media activation

across channels (display, video, CTV, audio, DOOH, native, high-impact, etc.) by fostering a

culture of accountability, curiosity, and continuous learning – developing career paths for

traders

• Ensure campaigns are executed with precision, efficiency, and performance optimization by

maintaining/establishing clear KPIs and workflows

• Establish and enforce best practices across DSPs, bidding strategies, audience targeting, and

QA processes

• Work closely with the analytics leadership to ensure data strategy aligns with broader omnichannel planning and measurement frameworks and ensure data utilization is privacy-

compliant, scalable, and performance-driven

• Evaluate and onboard new partners that enhance audience targeting, attribution, and cross-

channel insights, by owning/building relationships with external clients, data providers, identity

partners, and measurement platforms to drive growth within and beyond existing accounts

• Lead efforts to commercialize programmatic buying and custom data capabilities as a distinct,

marketable offering in pitches and client presentations, including:

o External partnerships

o New business opportunities

o Incremental revenue streams

• Ensure the team stays ahead of industry changes in programmatic, identity, and privacy by

driving innovation in trading approaches, including automation, testing frameworks, and

emerging platforms

Qualifications

• 7–10 years of experience in programmatic media and digital activation

• Proven experience managing a trading team and in-house programmatic function

• Deep expertise across DSPs (e.g., DV360, The Trade Desk, etc.) and omnichannel programmatic

buying

• Strong understanding of:

o Data ecosystems and audience strategies

o Identity resolution and privacy landscape

o Measurement and attribution approaches

• Experience contributing to business development, sales, or revenue growth initiatives

• Ability to operate both as a hands-on expert and strategic leader