Market Researcher

JOB DESCRIPTION

Job Title: Project Manager, Research Strategist

Location: New York, NY or Albany, NY

About our client:

OpAD Media is an independent New York-focused media planning and buying solutions firm dedicated to improving the lives of individuals through various public outreach campaigns. With a passion for developing strategic customized plans that optimize our clients‘ media dollars, we generate exciting, innovative opportunities in a media landscape that is constantly shifting and evolving. We foster a dynamic energy committed to the common goal of delivering impactful campaign messaging in the most effective and efficient ways.

Responsibilities:

• Lead the end-to-end lifecycle of campaigns, from planning and kickoff through execution, billing, and reconciliation
• Develop and manage detailed project plans, timelines, and cross-channel workflows
• Serve as the central coordinator across account, strategy, and media teams to ensure alignment on scope, priorities, and deadlines
• Manage approvals, documentation, and file organization across departments
• Proactively identify and resolve roadblocks to keep projects on track
• Conduct market, audience, and competitive research to inform campaign planning and strategic recommendations.
• Develop client-facing research summaries, insights decks, and strategic briefs.
• Support the development of data-driven media strategies through analysis of historical performance, audience insights, and media consumption trends
• Gather and synthesize qualitative and quantitative data from multiple sources (platform analytics, reporting dashboards, public datasets, third-party tools)
• Identify emerging trends in media, consumer behavior, and public-sector communications to inform proactive recommendations
• Collaborate with account and media teams to translate research findings into actionable campaign optimizations
• Support post-campaign analysis and reporting by evaluating performance data and surfacing key learnings

Qualifications:

• 2–4 years of experience in project management, operations, analytics, or campaign execution within media, advertising, marketing, or public-sector communications
• 2–4 years of experience in audience, media and market research, with strong understanding of audience strategy and segmentation, as well as qualitative and quantitative research methodologies
• Strong proficiency in U.S. Census data analysis, with the ability to apply critical thinking to develop strategic recommendations
• Proven ability to manage complex, multi-workstream projects with multiple stakeholders and tight timelines
• Detail-oriented with a commitment to maintaining high standards for project quality, including accuracy, consistency, relevance, and accessibility
• Clear and confident communicator, able to align cross-functional teams and manage expectations
• Demonstrated ability to anticipate roadblocks, solve problems, and adapt plans as priorities evolve
• Comfortable managing timelines, budgets, scope, and documentation simultaneously
• Ability to balance tactical execution with an understanding of broader campaign and business objectives
• Knowledge and experience with traditional media strategy and planning (broadcast, out-of-home, print)
• Tools and platform expertise:
• Project management and workflow tools (i.e. Asana)
• MS Office Suite (Excel, PowerPoint, Word)
• Reporting dashboards, Analytics Platforms (i.e. Power BI, Google Analytics)
• MRI/Simmons or similar qualitative/behavioral research data platforms
• comScore
• Google Trends

Preferred Qualifications

• Experience working on destination/tourism, public sector, nonprofit, or health-focused campaigns
• Familiarity with digital media workflows and media buying platforms (Meta, Google Ads, programmatic platforms)
• Knowledge of New York State or regional audience considerations