What are the responsibilities and job description for the Marketing Automation Manager position at Hunt Remotely?
Purpose of the Role: Administer Adobe Marketo Engage, build automated campaigns, emails, landing pages, and forms. Use 6Sense data to drive targeting and troubleshoot sync failures at the root cause.
Key Responsibilities
Key Responsibilities
- Administer and govern Adobe Marketo Engage instance standards.
- Build automated campaigns while maintaining governance and compliance.
- Manage segments in 6Sense using behavioral and intent data.
- Troubleshoot CRM-side issues affecting marketing platform performance.
- Ensure compliance with anti-SPAM, CASL, and GDPR regulations.
- 5 years of experience in Marketo Engage.
- Hands-on experience with 6Sense or similar predictive tools.
- Working knowledge of Salesforce CRM and API dependencies.
- Proficiency in HTML/CSS and CMS platforms like WordPress.
- Strong analytical thinking and proactive problem-solving abilities.