Performance Marketing Manager

Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omnichannel distribution of decorative and architectural lighting fixtures, encompassing six brands: Hudson Valley Lighting, Mitzi, Troy, Corbett, CSL, and Sonneman (on behalf of Hudson Valley Lighting, Inc., Troy-CSL, Inc. and SN Modern, LLC). As the one-stop shop for the most comprehensive selection of lighting, HVLG seeks to inspire and support our customers in their pursuit to achieve a home that perfectly reflects their clients. HVLG takes a designer-forward approach to the light-purchasing process — making the experience more inspiring, exciting, and inviting. At HVLG, we believe that great lighting has the power to elevate any space and enrich people's lives — and it's that guiding philosophy that ties our family of brands together.

We’re looking for a Performance Marketing Manager to lead HVLG’s digital growth strategy across paid media and affiliate marketing channels. This role will be responsible for planning, executing, and optimizing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and Pinterest, as well as managing our affiliate marketing program to drive brand awareness, traffic, and conversion.

The ideal candidate has a strong analytical mindset, a creative approach to testing and optimization, and a passion for performance-driven results.

What you’ll do:

Paid Media Management

• Develop and execute data-driven paid media strategies across Meta, Google, and Pinterest for HVLG’s B2B and DTC audiences.
• Manage campaign budgets, pacing, and forecasting to maximize ROI and meet KPIs (revenue, lead volume, etc.).
• Strategize and execute campaign setup, targeting, creative testing, and audience segmentation.
• Continuously monitor and optimize performance based on analytics and insights.

Affiliate Marketing

• Manage HVLG’s affiliate program, including partner relationships, recruitment, and performance tracking.
• Develop promotional calendars and coordinate affiliate campaigns aligned with brand priorities.
• Analyze affiliate data to identify growth opportunities and ensure brand consistency.

Analytics & Reporting

• Track, analyze, and report on campaign performance, conversion rates, lead volume, and acquisition costs.
• Use insights to inform broader marketing strategies and creative direction.
• Collaborate with the marketing/creative services, business development, and upper management to align paid initiatives with overall marketing goals.
• Collaborate with the digital marketing team on revenue-driving strategies.

Who you are:

• Analytical and data-driven, with proficiency in campaign reporting and optimization.
• Strong communication and project management skills; able to collaborate cross-functionally.
• You are a professional & positive person who is comfortable working with a team and independently.
• You can quickly strategize and execute.
• You have a test-and-learn, data driven approach.
• You are a clear, effective, and friendly communicator (written & oral).
• You are a multi-tasker with excellent time management skills.
• You have experience in omnichannel marketing (B2B/DTC).
• You have experience in the home decor, furniture, or lighting category.
• You have experience with longer life cycles, high-value items, and long-term lead engagement strategies.

Position requirements:

• 3-5 years of experience in performance marketing, with hands-on management of paid media campaigns.
• Strong understanding of Meta Ads Manager, Google Ads, Google Analytics, and Pinterest Ads.
• Experience managing affiliate marketing programs (e.g., ShareASale, Impact, Rakuten).
• Ability to create digital strategies from the ground up with minimal guidance.
• Hands-on experience with tech and tools in the paid marketing ecosystem, including brand monitoring, campaign management tools, and analytics platforms.
• Bachelor’s degree in marketing, business, or related field.
• Ability to commute to Wappingers Falls, NY 12590.
• US citizen or permanent resident (no Visa sponsorship available).
• Other duties as assigned.

WORKING CONDITIONS

Physical Demands:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

This position requires lifting up to 30 lbs., standing, sitting, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. As well as sitting for the duration of the work shift except on breaks and mealtimes.

Work Environment:

The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Ability to work in a Distribution Center environment with varying temperatures and noise.

Equal Opportunity Employer:

Hudson Valley Lighting is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law.

Disclaimer: This position description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required. Employees may be asked to perform other duties as needed.