Paid Media Manager

Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omnichannel distribution of decorative and architectural lighting fixtures, encompassing six brands: Hudson Valley Lighting, Mitzi, Troy, Corbett, CSL, and Sonneman (on behalf of Hudson Valley Lighting, Inc., Troy-CSL, Inc., and SN Modern, LLC). As the one-stop shop for the most comprehensive selection of lighting, HVLG seeks to inspire and support our customers in their pursuit to achieve a home that perfectly reflects their clients. HVLG takes a designer-forward approach to the light-purchasing process — making the experience more inspiring, exciting, and inviting. At HVLG, we believe that great lighting has the power to elevate any space and enrich people's lives — and it's that guiding philosophy that ties our family of brands together.

We’re looking for a Paid Media Manager to lead HVLG’s paid media strategy and execution across Google Ads, Meta (Facebook/Instagram), and Pinterest. This role is responsible for building, optimizing, and scaling full-funnel campaigns that drive qualified traffic, lead volume, and ecommerce revenue across both B2B and DTC audiences.

This is a hands-on role for someone who is data-driven, organized, and excited to continually test, learn, and improve performance.

What you’ll do:

Paid Media Strategy & Execution

• Own the paid media roadmap across Google Ads (Search/Shopping/Display/YouTube), Meta, and Pinterest
• Build and manage campaigns end-to-end: structure, targeting, budgeting, creative testing, and optimization
• Manage budgets, pacing, forecasting, and performance reporting to hit KPIs (ROAS, CAC, revenue, lead volume, CVR)
• Lead ongoing audience and creative testing (messaging, formats, landing pages, funnel strategy)
• Monitor and diagnose performance trends; identify opportunities to scale what’s working
• Partner with creative/marketing teams to develop ad concepts and provide clear performance feedback

Measurement, Insights & Reporting

• Track performance across channels and communicate insights to stakeholders
• Collaborate with analytics partners to ensure tracking accuracy (GA4, pixels, conversion APIs, UTM governance, etc.)
• Translate data into actionable recommendations for channel strategy, creative direction, and website optimization

Who you are:

• Highly analytical and performance-driven with strong reporting and optimization skills
• Confident in owning campaign strategy and execution independently
• Organized, proactive, and comfortable managing multiple initiatives at once
• Collaborative communicator who can work across marketing, creative, and leadership teams
• Curious and test-focused; continuously seeking opportunities to improve results

Position requirements:

• 3-5 years of experience in performance marketing, with hands-on management of paid media campaigns.
• Strong understanding of Meta Ads Manager, Google Ads, Google Analytics, and Pinterest Ads.
• Strong communication and project management skills; able to collaborate cross-functionally.
• Experience managing affiliate marketing programs (e.g., ShareASale, Impact, Rakuten) is a plus.
• You are a professional & positive person who is comfortable working with a team and independently.
• Ability to create digital strategies from the ground up with minimal guidance
• Hands-on experience with tech and tools in the paid marketing ecosystem, including brand monitoring, campaign management tools, and analytics platforms.
• Bachelor’s degree in marketing, business, or related field.
• US citizen or permanent resident (no Visa sponsorship available).
• Other duties as assigned.

WORKING CONDITIONS

Physical Demands:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

This position requires lifting up to 30 lbs., standing, sitting, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. As well as sitting for the duration of the work shift except on breaks and mealtimes.

Work Environment:

The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Ability to work in a Distribution Center environment with varying temperatures and noise.

Equal Opportunity Employer:

Hudson Valley Lighting is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law.

Disclaimer: This position description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required. Employees may be asked to perform other duties as needed.