Senior Art Director

Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omnichannel distribution of decorative and architectural lighting fixtures, encompassing six brands: Hudson Valley Lighting, Mitzi, Troy, Corbett, CSL, and Sonneman (on behalf of Hudson Valley Lighting, Inc., Troy-CSL, Inc., and SN Modern, LLC). As the one-stop shop for the most comprehensive selection of lighting, HVLG seeks to inspire and support our customers in their pursuit to achieve a home that perfectly reflects their clients. HVLG takes a designer-forward approach to the light-purchasing process — making the experience more inspiring, exciting, and inviting. At HVLG, we believe that great lighting has the power to elevate any space and enrich people's lives — and it's that guiding philosophy that ties our family of brands together.

The Senior Art Director leads all visual storytelling, brand expression, and creative execution across our family of brands. This role blends hands-on creative direction with team leadership, guiding a group of graphic designers, photographers, videographers, and freelancers to deliver exceptional, on-brand content across digital, print, and experiential channels.

The ideal candidate will be both a visionary and a mentor, able to translate strategy into cohesive visuals that capture HVLG’s aesthetic while driving brand awareness and engagement. This position requires a balance of creative inspiration, operational excellence, and leadership.

What you’ll do:

Creative Direction & Strategy

• Partner with the senior marketing, creative, and product design leadership to define and evolve the creative vision for all HVLG brands.
• Oversee concept development and art direction for campaigns, photo/video shoots, and digital storytelling.
• Champion creative innovation by introducing new techniques, visual trends, and storytelling methods.
• Ensure all creative output aligns with each brand’s unique aesthetic while maintaining consistency under HVLG’s overarching vision.

Team Leadership & Development

• Lead and manage a creative team, including graphic designers, photographers, videographers, 3D artists, and freelancers.
• Provide mentorship, constructive feedback, and performance evaluations to foster professional growth and creative excellence.
• Allocate workloads, establish priorities, and ensure projects are delivered on time and within scope.
• Build and maintain a positive, collaborative team culture that encourages creativity, curiosity, and innovation.

Campaign & Asset Creation

• Oversee concepting, storyboarding, and execution of marketing campaigns, seasonal product launches, and brand initiatives.
• Manage the lifecycle of creative projects—from brief to production and final output—across print, digital, and video.
• Plan and direct photography and video shoots, ensuring visual cohesion and excellence.
• Collaborate with in-house and external partners to execute photo, video, and design assets that meet brand and performance goals.

Cross-Functional Collaboration

• Partner with marketing, product design, and sales teams to align creative direction with broader business objectives.
• Present creative concepts and campaign ideas to senior leadership and key stakeholders.
• Ensure design solutions support strategic initiatives across multiple channels, including digital, print, social, and retail.

Brand Stewardship & Quality Control

• Maintain a high standard of design quality across all creative deliverables.
• Review and approve final creative assets and artwork, ensuring accuracy and consistency in branding and messaging.
• Create, update, and maintain brand standards, templates, and visual guidelines for all HVLG materials.
• Stay informed on industry trends, competitive design, and visual culture to ensure HVLG remains a leader in design innovation.

Operational & Budget Management

• Work with the Marketing Director to manage creative services budgets, timelines, and resource planning.
• Oversee external agency and vendor relationships as needed.
• Ensure efficient workflow and creative process optimization across the team.

Position requirements:

• 7 years of experience in art direction, visual design, or creative leadership (home decor, lighting, or lifestyle industry preferred).
• Ability to regularly commute to our Wappingers Falls, NY office 1-2 days per week.
• Proven experience leading creative teams and cross-functional print and digital projects from concept to execution.
• Strong portfolio demonstrating brand storytelling, campaign development, and visual systems thinking.
• Expertise in Adobe Creative Suite and familiarity with digital and print production processes.
• Excellent leadership, communication, and organizational skills.
• Ability to translate business objectives into compelling, visually cohesive creative work.
• Strong understanding of photography, styling, and design for eCommerce and marketing applications.
• US citizen or permanent resident (no Visa sponsorship available).
• Other duties as assigned.

WORKING CONDITIONS

Physical Demands:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

This position requires lifting up to 30 lbs., standing, sitting, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. As well as sitting for the duration of the work shift except on breaks and mealtimes.

Work Environment:

The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Ability to work in a Distribution Center environment with varying temperatures and noise.

Equal Opportunity Employer:

Hudson Valley Lighting is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law.

Disclaimer: This position description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required. Employees may be asked to perform other duties as needed.