What are the responsibilities and job description for the Director of Marketing & Communications position at Housing Assistance?
Summary/Objective
The Director of Marketing & Communications is responsible for executing Housing Assistance’s marketing and communications strategy through compelling storytelling, strong brand management, and effective multi-channel content delivery. Reporting to the Vice President of Integrated Marketing, Brand & Communications, this role is responsible for the development of content that elevates the organization’s voice, increases community engagement, and supports programmatic and advancement goals.
This position serves as the organization’s primary content creator and brand steward, ensuring consistency across all platforms while managing day-to-day execution of digital marketing, publications, and communications projects. The Director works collaboratively across departments to translate complex housing work into clear, engaging, and mission-driven messaging.
This role also plays a key part in shaping how diverse audiences, including donors, clients, community members, and municipal partners, understand and engage with Housing Assistance’s impact.
Essential Functions
Marketing, Communications and Brand Management
Provide marketing and communications support across all departments.
Collaborate with program teams to ensure accurate and effective representation of services.
Serve as lead content developer, crafting compelling, mission-driven narratives across all platforms.
Write and edit donor communications, program collateral, newsletters, appeals, PowerPoints, and presentations to distribute across print and digital channels.
Translate housing and programmatic information into accessible, engaging content for diverse audiences.
Manage and maintain a robust photo and content library.
Ensure storytelling reflects the voices and experiences of the communities served.
Lead the development and production of all organizational publications, including but not limited to:
HAC Beat (quarterly newsletter)
HAC Happenings (monthly digital newsletter)
Annual Report
Philanthropy materials (e-appeals, donor communications)
Program and service collateral (i.e. housing lottery communications)
Uphold and implement the organization’s brand standards.
Support execution of rebrand initiatives.
Support public relations initiatives to elevate the organization’s visibility and thought leadership in housing.
Digital Marketing & Social Media
Lead day-to-day management of social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok), including content creation, scheduling, and audience engagement.
Fulfill sponsorship recognition benefits across digital platforms.
Execute social media campaigns while establishing and tracking key performance indicators (KPIs) to measure effectiveness across channels.
Monitor trends and recommend new approaches to strengthen digital presence.
Track and analyze social and digital performance metrics to inform strategy, while segmenting audiences and tailoring messaging to optimize engagement and effectiveness.
Manage and update the organization’s website (WordPress).
Develop and execute email marketing campaigns using platforms Constant Contact.
Project Management
Manage multiple communications projects simultaneously, ensuring timely execution.
Coordinate workflows with internal stakeholders and external vendors.
Manage content calendars and production timelines.
Required Qualifications, Education, And Experience
5–7 years of experience in marketing and communications in a nonprofit setting.
Extensive experience with digital marketing and social media strategy.
Exceptional writing, editing, and storytelling skills, with the ability to translate complex information for diverse audiences.
Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Experience with digital marketing and social media strategy
Proficiency in platforms such as Constant Contact, WordPress, Canva, Adobe Creative Suite, and social media management tools.
Experience developing and managing publications and editorial/content calendars.
Strong technical proficiency, including Microsoft Office (Word, Excel, PowerPoint), email platforms, databases, and general marketing technologies.
Collaborative, adaptable, detail-oriented, and strategic in approach.
Experience in housing or community development is a plus.
Valid Massachusetts driver’s license.
Physical and Mental Job Requirements
Use Of And/or Subject To
Driving to meetings, may drive HOUSING ASSISTANCE vehicle for bus tours, etc.
Computers/monitors
Physical Requirements
Frequent standing
Frequent sitting
Frequent walking
Frequent handwriting and typing
Constant hearing
Frequent speaking
Mental Requirements
Understand and apply routine verbal and/or written instructions
Understand and apply non-routine verbal and/or written instructions
Understand complex problems and collaborate to explore alternative solutions
Organize actions to complete sequential and/or routine tasks
Organize and prioritize individual work schedule to manage multiple tasks and/or projects
Organize and prioritize the work schedules of others to manage multiple tasks and/or projects
Make decisions that have an impact on the individual’s work
Make decisions that have an impact on the immediate work unit’s operations and/or services
Make decisions that have significant impact on a department’s credibility, operations, and/or services
Make decisions that have an impact on the health and wellbeing of clients
Communicate and exchange routine/basic information
Communicate and explain a variety of information
Communicate in-depth information for the purpose of interpreting, and/or negotiating
Memorization/concentration
Learning/knowledge retention
Preparing/analyzing numerical figures
Analyzing/examining/testing data
Emotional/behavioral self-regulation
Interacting with others
Work Environment
The functions of this role are conducted in an office setting at Housing Assistance’s headquarters located at 255 Independence Ave, Hyannis, MA 02601.
Hours of Work
The Director of Marketing & Communications is responsible for executing Housing Assistance’s marketing and communications strategy through compelling storytelling, strong brand management, and effective multi-channel content delivery. Reporting to the Vice President of Integrated Marketing, Brand & Communications, this role is responsible for the development of content that elevates the organization’s voice, increases community engagement, and supports programmatic and advancement goals.
This position serves as the organization’s primary content creator and brand steward, ensuring consistency across all platforms while managing day-to-day execution of digital marketing, publications, and communications projects. The Director works collaboratively across departments to translate complex housing work into clear, engaging, and mission-driven messaging.
This role also plays a key part in shaping how diverse audiences, including donors, clients, community members, and municipal partners, understand and engage with Housing Assistance’s impact.
Essential Functions
Marketing, Communications and Brand Management
Provide marketing and communications support across all departments.
Collaborate with program teams to ensure accurate and effective representation of services.
Serve as lead content developer, crafting compelling, mission-driven narratives across all platforms.
Write and edit donor communications, program collateral, newsletters, appeals, PowerPoints, and presentations to distribute across print and digital channels.
Translate housing and programmatic information into accessible, engaging content for diverse audiences.
Manage and maintain a robust photo and content library.
Ensure storytelling reflects the voices and experiences of the communities served.
Lead the development and production of all organizational publications, including but not limited to:
HAC Beat (quarterly newsletter)
HAC Happenings (monthly digital newsletter)
Annual Report
Philanthropy materials (e-appeals, donor communications)
Program and service collateral (i.e. housing lottery communications)
Uphold and implement the organization’s brand standards.
Support execution of rebrand initiatives.
Support public relations initiatives to elevate the organization’s visibility and thought leadership in housing.
Digital Marketing & Social Media
Lead day-to-day management of social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok), including content creation, scheduling, and audience engagement.
Fulfill sponsorship recognition benefits across digital platforms.
Execute social media campaigns while establishing and tracking key performance indicators (KPIs) to measure effectiveness across channels.
Monitor trends and recommend new approaches to strengthen digital presence.
Track and analyze social and digital performance metrics to inform strategy, while segmenting audiences and tailoring messaging to optimize engagement and effectiveness.
Manage and update the organization’s website (WordPress).
Develop and execute email marketing campaigns using platforms Constant Contact.
Project Management
Manage multiple communications projects simultaneously, ensuring timely execution.
Coordinate workflows with internal stakeholders and external vendors.
Manage content calendars and production timelines.
Required Qualifications, Education, And Experience
5–7 years of experience in marketing and communications in a nonprofit setting.
Extensive experience with digital marketing and social media strategy.
Exceptional writing, editing, and storytelling skills, with the ability to translate complex information for diverse audiences.
Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Experience with digital marketing and social media strategy
Proficiency in platforms such as Constant Contact, WordPress, Canva, Adobe Creative Suite, and social media management tools.
Experience developing and managing publications and editorial/content calendars.
Strong technical proficiency, including Microsoft Office (Word, Excel, PowerPoint), email platforms, databases, and general marketing technologies.
Collaborative, adaptable, detail-oriented, and strategic in approach.
Experience in housing or community development is a plus.
Valid Massachusetts driver’s license.
Physical and Mental Job Requirements
Use Of And/or Subject To
Driving to meetings, may drive HOUSING ASSISTANCE vehicle for bus tours, etc.
Computers/monitors
Physical Requirements
Frequent standing
Frequent sitting
Frequent walking
Frequent handwriting and typing
Constant hearing
Frequent speaking
Mental Requirements
Understand and apply routine verbal and/or written instructions
Understand and apply non-routine verbal and/or written instructions
Understand complex problems and collaborate to explore alternative solutions
Organize actions to complete sequential and/or routine tasks
Organize and prioritize individual work schedule to manage multiple tasks and/or projects
Organize and prioritize the work schedules of others to manage multiple tasks and/or projects
Make decisions that have an impact on the individual’s work
Make decisions that have an impact on the immediate work unit’s operations and/or services
Make decisions that have significant impact on a department’s credibility, operations, and/or services
Make decisions that have an impact on the health and wellbeing of clients
Communicate and exchange routine/basic information
Communicate and explain a variety of information
Communicate in-depth information for the purpose of interpreting, and/or negotiating
Memorization/concentration
Learning/knowledge retention
Preparing/analyzing numerical figures
Analyzing/examining/testing data
Emotional/behavioral self-regulation
Interacting with others
Work Environment
The functions of this role are conducted in an office setting at Housing Assistance’s headquarters located at 255 Independence Ave, Hyannis, MA 02601.
Hours of Work
- This role is paid on a salaried basis.
- Typically, full-time salaried employees work 35 hours during a Monday through Friday work week. However, this is a salaried position. Therefore, the individual is expected to work as required to complete the duties of the position. This may mean hours beyond 35 per week are required.