Marketing Data Analyst

Bring your expertise in Salesforce and marketing data to a role where you’ll help power data-driven campaigns, improve data quality, and support multi-channel marketing initiatives. This is a remote opportunity for a detail-oriented analyst who enjoys working across teams to turn complex data into actionable insights and campaign-ready solutions.

Responsibilities

• Support marketing campaigns by cleaning, mapping, loading, validating, and maintaining data used in Salesforce and Marketing Cloud.
• Develop and manage data processes that help ensure accurate, reliable, and well-structured campaign data.
• Build and support ETL workflows, custom data structures, and data formats to enable effective marketing execution.
• Analyze marketing data to track performance, measure KPIs, and help inform campaign strategy and optimization.
• Partner with marketing, product, sales, technical teams, and external agencies to support campaign needs and deliverables.
• Help maintain data governance standards and ensure marketing data practices align with company policies and regulatory expectations.
• Support additional marketing efforts such as tradeshows, seminars, sponsorships, and other channel initiatives as needed.
• Contribute to vendor coordination and contract-related support when required.
  
  
  

Skills

• Strong experience with Salesforce data objects, fields, relationships, and schema structure.
• Ability to clean and standardize data using scripts or text-based tools.
• Advanced Excel skills and the ability to write queries for data analysis and reporting.
• Hands-on experience with SQL, data modeling, ETL processes, data mapping, and API integrations.
• Understanding of marketing data architecture, governance practices, and compliance-related data handling.
• Ability to interpret requirements, ask thoughtful questions, and deliver useful data outputs quickly.
• Strong communication, organization, and collaboration skills.
• Proven problem-solving ability and comfort managing multiple priorities in a fast-paced environment.
  
  
  

Preferred Skills

• Experience with Salesforce Marketing Cloud in a marketing data or analytics role.
• Background working with relational databases, master data management, and data loader or ETL tools.
• Knowledge of marketing channels, KPI frameworks, and attribution models.
• Familiarity with Salesforce CRM and marketing automation platforms.
• Relevant Salesforce certifications, such as Data Architect or Platform Data Architect.
• Experience supporting cross-functional teams through the full campaign lifecycle.
• Ability to adapt quickly, manage shifting priorities, and contribute to timely delivery.
  
  
  

Horizontal is committed to fostering an inclusive workplace where diverse perspectives are valued and everyone has the opportunity to contribute and succeed. We welcome candidates of all backgrounds and experiences who are passionate about delivering thoughtful, high-quality work in a collaborative environment.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.