What are the responsibilities and job description for the Marketing Manager position at Hoover Met Complex?
MARKETING MANAGER - Hoover Met Complex
HOOV SFM, LLC
LOCATION: Hoover, AL
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
The Hoover Met Complex is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Hoover, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
The Hoover Met Complex is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
SFM is seeking a Venue Marketing Manager to lead marketing efforts for Hoover Met Complex. This role is responsible for driving revenue through structured marketing systems, including demand generation, customer acquisition, and on-site conversion. The ideal candidate understands that marketing is not just promotion it is a core business function responsible for filling programs, driving participation, and building repeat customers.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
Revenue & Demand Generation
- Develop and execute marketing strategies tied directly to program registrations, bookings, and memberships
- Build seasonal demand plans aligned with programming calendars (camps, leagues, events)
- Own campaign performance and adjust strategies based on revenue outcomes
Campaign Execution
- Lead digital and traditional campaigns across:
- Email marketing
- Paid media (Meta, Google)
- Social media and content
- Manage content creation including ad copy, blogs, and promotional materials
On-Site Conversion & Experience
- Drive in-venue conversion through:
- Front desk alignment and scripting
- QR codes and signage
- Staff enablement and communication
- Ensure every program has a clear path from awareness to registration
Performance & Reporting
- Track and report on key KPIs:
- Registrations
- Revenue
- Cost per acquisition
- Database growth
- Provide actionable insights and optimization recommendations
Budget & Vendor Management
- Manage marketing budget in partnership with the General Manager
- Coordinate with vendors across print, digital, signage, and web
- Support sponsorship activation and fulfillment
PREFERRED SKILLS
- Experience executing multi-channel campaigns (email, paid media, social) tied to measurable results
- Proficiency in design tools (Canva and/or Adobe Creative Suite) to create marketing assets independently
- Hands-on experience with email marketing and CRM platforms (HubSpot, Constant Contact, Mailchimp), including segmentation and campaign execution
- Basic photography and/or videography skills, including capturing and editing content for digital use
- Experience managing and optimizing paid media campaigns (Meta, Google)
- Ability to analyze performance data and optimize campaigns based on results
- Experience coordinating with vendors (print, signage, web, media buying)
- Ability to independently plan, launch, and execute marketing initiatives without reliance on external agencies
- Comfortable working in a fast-paced, on-site environment where priorities shift and execution speed matters
MINIMUM QUALIFICATIONS
- 3-5 years of experience in marketing or related field
- Strong understanding of business fundamentals (budgeting, planning, KPI tracking)
- Excellent communication and organizational skills
- Ability to manage multiple projects and execute with speed and accuracy
- Proficiency in Microsoft Office and core marketing tools
ADDITIONAL NOTES
- Occasional travel for training or regional support as needed