Marketing Manager

Senior Living Marketing Manager Position Summary

We are seeking an experienced, creative, and driven Senior Living Marketing Manager to lead and support marketing initiatives across our senior living communities in the Birmingham metro area. This role is ideal for someone who can blend strategic marketing leadership with hands-on execution and digital campaigns while developing new marketing initiatives that increase brand awareness, drive occupancy, and strengthen referral relationships.

The ideal candidate is both a strong marketer and a strong communicator, with experience in campaign development, community outreach, brand management, and oversee content creating compelling brochures, flyers, event materials.

Location

Birmingham Metro Area, Alabama

(Local travel to communities and events required)

Key Responsibilities Marketing Strategy & Growth

• Develop and execute local and regional marketing strategies to drive occupancy and lead generation
• Identify and implement new marketing opportunities to increase community visibility and market share
• Analyze campaign performance and adjust strategies based on results
• Support community teams with marketing initiatives aligned with occupancy goals

Creative Development

• Design and produce flyers, brochures, event invitations, signage, and promotional materials
• Maintain brand consistency across all print and digital collateral
• Create marketing content for community events, promotions, and seasonal campaigns
• Coordinate with print vendors and external marketing partners

Community Outreach & Relationship Building

• Develop relationships with referral sources including hospitals, rehab centers, physicians, and community partners
• Coordinate and support community events, networking events, and outreach initiatives
• Identify partnership opportunities to increase local market presence

Digital Marketing

• Manage social media content and local digital marketing efforts
• Support email marketing campaigns and lead nurturing initiatives
• Assist with website content updates and online reputation management
• Coordinate digital advertising campaigns as needed

Collaboration & Reporting

• Work closely with Executive Directors and Sales teams to support occupancy goals
• Track and report on marketing ROI, lead sources, and campaign effectiveness
• Assist leadership in developing annual marketing plans and budgets

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• 3 years of marketing experience (senior living, healthcare, hospitality, or related industry preferred)
• Strong graphic design experience using Adobe Creative Suite or Canva
• Experience creating print marketing collateral and campaign materials
• Knowledge of digital marketing, social media, and local advertising
• Strong communication and relationship-building skills
• Highly organized with the ability to manage multiple projects simultaneously
• Self-starter with strong creative and strategic thinking abilities

Preferred Experience

• Senior living or healthcare marketing experience
• Occupancy-driven marketing strategy
• Community outreach and referral development
• Event planning and execution
• CRM and lead management experience

Skills

• Graphic Design
• Marketing Strategy
• Community Outreach
• Brand Management
• Content Creation
• Social Media Marketing
• Campaign Development
• Event Marketing
• Vendor Management
• Analytics & Reporting

Compensation & Benefits

• Competitive salary based on experience
• Performance-based bonus opportunities
• Health, dental, and vision benefits
• Paid time off
• Mileage reimbursement for local travel
• Professional development opportunities

Why Join Us?

Join a growing senior living organization where your creativity and strategy directly impact occupancy, resident engagement, and community growth. This is an opportunity to shape marketing efforts, build meaningful community relationships, and make a real difference in the lives of seniors and their families.

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person