What are the responsibilities and job description for the New Home Sales Associate position at Homes By West Bay LLC?
Casa Fresca Homes is a modern homebuilder redefining the new-home experience through innovative design, streamlined processes, and exceptional value. We strive to empower homeownership through smart, stylish, yet attainable homes, delivered through a quality-driven process paired with the highest level of customer service and satisfaction. Our success is guided by a shared commitment to integrity, accountability, and excellence. We believe there are no shortcuts — our goals are achieved only through the dedication, collaboration, and real commitment of every employee. By living our values each day, we create thoughtfully designed homes, meaningful customer relationships, and vibrant communities throughout the Southwest and Central Florida markets.
The New Home Sales Associate is designed to develop future Casa Fresca Homes New Home Sales Consultants. During this role, the Sales Associate will learn and perform the duties of a Sales Consultant with the goal of being able to independently assume Sales Consultant responsibilities within 6–12 months. This position requires the ability to manage multiple priorities under deadlines, exercise sound judgment, and maintain a professional, supportive, and customer-focused attitude.
Responsibilities
- Support the Sales Consultant in day-to-day sales activities.
- Provide onsite coverage in the Sales Consultant’s absence, including days off.
- Obtain a Florida Real Estate License within six (6) months of hire (reimbursed by the company).
- Learn and master the company’s structured selling process through a 4–6 month mentorship program.
- Conduct cold calling and maintain ownership of assigned leads.
- Build and maintain Realtor relationships and attend Realtor events.
- Partner with the Marketing team to host and support community events.
- Conduct community meetings assigned.
- Walk and inspect model homes, sales centers, inventory, and communities to identify opportunities for improvement.
- Assist in managing the sales backlog, including initiating and maintaining communication with home buyers.
- Utilize company systems, including but not limited to Salesforce, Microsoft Teams, and Microsoft Excel.
- Prepare and write sales contracts for prospective homebuyers.
- Attend and assist with Deep Dive meetings and detailed Comparative Market Analyses (CMAs).
- Attend all construction walks and 30-day warranty walkthroughs.
- Complete the Sales Consultant (SC) training program within the first three (3) months.
- Crosstrain with the Internet Sales Team and work active shifts as scheduled.
- Shadow preferred lenders on weekends while working directly with customers.
- Perform additional duties as assigned by the Division Manager (DM), Director of Sales (DOS), Area Sales Manager (ASM), Casa and West Bay Corporate Leadership, and Sales Consultants within the assigned community.
- Assigned community may vary on a monthly basis.
Skills
- Customer engagement and service fundamentals
- CRM system proficiency
- New construction terminology and sales process flow
- Community, product, and floorplan knowledge
- Professional communication, time management, and organization
Requirements
- Minimum of one (1) year of experience in a similar role or related area within the real estate industry.
- Active Florida Real Estate License required or must be obtained within 180 days of hire
- High school diploma or GED required.
- Valid driver’s license required.
- Proficiency in Microsoft Word and Microsoft Excel.
- Ability to maintain regular attendance and punctuality.
- Strong interpersonal skills with a positive, professional attitude.
- Detail-oriented with strong numerical aptitude.
- Ability to work effectively in a fast-paced environment.
- Strong organizational and time-management skills.
- Excellent verbal and written communication skills.
- Ability to follow supervisory direction and company procedures.
- Willingness to accept and apply constructive feedback.
- Team-oriented with a professional appearance and demeanor.
Additional Requirements
- This is an on-site position based in the Tampa Bay area and will require relocation if you are not currently located in the area.
- This is an exempt role, which may require working more than eight hours per day.
- Being authorized to work in the U.S. without employer sponsorship is a precondition of employment.
Casa Fresca Homes – Cool House, LLC., is an Equal Opportunity Employer. The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Other duties may be assigned as necessary, and reasonable accommodations will be made to enable individuals with disabilities to perform essential functions. This policy applies to all aspects of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.