Digital Experience Specialist (60717)

The Digital Customer Journey & E-Commerce Manager is responsible for managing and improving the end-to-end digital customer experience across the company’s website, mobile app, digital coupons, loyalty, email, push notifications, and e-commerce platforms. This role focuses on driving customer engagement, digital sales growth, loyalty adoption, and a seamless omnichannel experience from discovery to purchase.

This position works cross-functionally with marketing, merchandising, operations, loyalty, IT, and external partners to ensure the digital experience supports company goals, promotions, and customer expectations.

Key Responsibilities:

• Own and optimize the digital customer experience across web, app, email, push, loyalty, and e-commerce platforms
• Map and improve the customer journey from awareness to purchase and retention
• Identify friction points and recommend solutions to improve engagement, conversion, and retention
• Ensure consistency of messaging, promotions, and branding across all digital touchpoints
• Manage digital coupon setup, organization, testing, and customer experience
• Oversee digital deal execution within loyalty and app platforms
• Monitor coupon redemption performance and customer adoption trends

E-Commerce & Omnichannel

• Manage homepage content, promotional updates, seasonal campaigns, and merchandising placement
• Partner with internal teams and vendors to improve app and website functionality
• Support curbside, delivery, and marketplace growth initiatives
• Coordinate digital merchandising and promotional visibility across e-commerce platforms
• Work with third-party partners including delivery marketplaces and technology vendors
• Ensure customers have a consistent shopping experience across in-store and digital channels

Email, Push & Customer Communication

• Build and execute customer communication plans through email and push notifications
• Develop campaigns supporting weekly ads, holidays, loyalty initiatives, and e-commerce growth
• Monitor open rates, click-through rates, and engagement performance

Analytics & Reporting

• Track KPIs including digital sales, app engagement, coupon redemption, retention, and customer acquisition
• Analyze customer behavior and campaign performance to identify opportunities

• Bachelor’s degree in Marketing, Business, Communications, E-Commerce, or related field preferred
• 3–5 years of experience in digital marketing, e-commerce, loyalty, or customer experience
• Experience with email marketing platforms, mobile apps, CMS platforms, and loyalty systems
• Strong understanding of digital customer behavior and omnichannel retail
• Highly organized with strong project management skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong analytical and communication skills
• Grocery, retail, or consumer-facing experience preferred

HAC, Inc. provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Salary : $70,000 - $80,000