What are the responsibilities and job description for the Digital Marketing Specialist position at Bob Mills Furniture?
Job Description:
The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns
- Execute paid search campaign recommendations and optimizations in Google Ads
- Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items
- Maintain corporate social media pages including Facebook, Twitter, Pinterest and Instagram, including communication with customers
- Develop and execute social media campaigns and contests to engage customers and increase social media presence
- Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance
- Continuously optimize content to ensure maximum rankings for targeted keywords
- Execute all digital plans for Google Ads, Email, Facebook, OTT and other RTB platforms as needed
- Recommend, develop and implement digital strategies to improve online customer experience
- Work with marketing team in development of ad campaigns and marketing plans
QUALIFICATIONS/EXPERIENCE
- Bachelor’s Degree in Marketing, Business, Mass Communications, or some combination of experience and education
- 1-2 years of Google AdWords/PPC experience – (Google Ads certification a plus)
- 2 years of experience with commercial Facebook, Twitter, Pinterest and Instagram platforms for business
- Strong to expert level of knowledge of Microsoft Office Suite
- Proven excellent written and verbal communication skills
- Ad copywriting and proofreading skills
- Email Marketing campaign building experience
- Online reputation management experience
Salary : $50,000 - $60,000