What are the responsibilities and job description for the Media Planner position at Hoffman York?
Who We Are
Hoffman York is a full-service, independent advertising agency that’s been headquartered in Milwaukee for more than 90 years. With a legacy of delivering impactful, integrated work, we help brands succeed across channels and industries—from Fortune 200 giants to up-and-coming challengers. We believe great ideas are the currency of transformation. As we like to say, “Ideas will get you everywhere.”
What We’re Looking For
Hoffman York is looking for a Media Planner to join the supportive, inquisitive, and analytical-minded media team. Here at HY, you’ll find a passion for the important role that the media team plays in delivering for our clients. We offer exciting opportunities to challenge you and advance your career.
As an HY Media Planner, you will be responsible for the activation and stewardship of digital ad campaigns to ensure they deliver on strategy, on budget and on time. To succeed in media, team members must have an ability to quickly grasp new technology and demonstrate success accurately organizing information. All media positions entail multi-tasking and managing multiple projects in tandem in a fast-paced, client service-oriented environment.
RESPONSIBILITIES
- Use research and data to target audiences throughout their decision journey and to set key performance indicators for success.
- Assist and collaborate with Media Supervisors and Directors in the preparation of compelling plan presentations that tell a story and are backed with supportive rationale.
- Complete tasks related to planning, buying, and reporting on all forms of national and local media including but not limited to TV, video, radio, streaming audio, print, outdoor, native ads, social ads, paid search ads and other forms of digital.
- Write thoughtful, concise, well-organized emails, document summaries and Power Point presentations including visually clean Microsoft charts, graphs, and tables.
- Foster partnerships with a wide range of media vendors. This includes evaluating proposal submissions, negotiating, clarifying details of the media buy, and ensuring buys are fulfilled as ordered.
- Achieve proficiency in agency computer software and systems (e.g. Kantar/Media Radar, MRI/Simmons, Flashtalking).
- Apply your experience with media buying platforms to manage media buys in HY’s self-serve buying platforms (e.g. Meta Ads, Google Ads, LinkedIn, TikTok, The Trade Desk).
- Analyze data with a keen eye to establish baseline performance metrics, understand performance drivers, and apply your curiosity to find new ways to optimize campaigns.
- Flag and investigate discrepancies seen between multiple sources on a particular data set if discrepancies are outside of the normal variance.
- Review and check reporting accuracy using interactive dashboard visualization tools.
- Ensure media buys run on strategy, on target, on time and on budget.
Note: While creativity is exemplified in how we use numbers, research, and data to tell a story, HY media professionals are not responsible for creative development (design, production, copywriting) or PR.
QUALIFICATIONS
- A previous job position(s) and a minimum of 2 years recent full-time experience with hands-on use of media technology and digital platforms for media planning, buying, and reporting is required. While digital experience is a necessary qualification, offline media experience will be a relevant added plus but not required.
- A degree in Advertising, Business, Analytics, or a related field is a plus.
- Certifications (e.g., Google Analytics, Google Ads, programmatic buying, Meta) are a plus.
- Proficient in Microsoft Office (Power Point, Word, Excel).
- Well-structured and grammatically-sound writing abilities for writing English-language emails, documents and presentations that are shared both internally and externally to employees, vendors, and clients.
- Positive references that suggest proactivity, comprehension, accuracy, and collaboration.
COMPENSATION AND BENEFITS
We offer a fun, inclusive agency culture, competitive salary, hybrid work schedule, vacation and comprehensive benefits package.
Hoffman York is an Equal Opportunity Employer.