Social Media Specialist

Overview:

Best Version Media was founded in 2007 and now serves over 1,300 communities across the U.S. and Canada. We connect local businesses to customers with a suite of innovative print and digital solutions. Our print magazines, powered by our advertisers and readers, are tailored to the communities we serve by showcasing local families, nonprofits, events, and more. Our digital advertising works with our print campaigns to build brand awareness and help businesses expand their online reach with local customers. We also offer convenient tools to help businesses manage their online presence and enhance searchability.

Our vision is to unite the hearts and minds of communities – one person, one home, one business at a time. We value family, teamwork, and an open exchange of ideas as we strive to become the best versions of ourselves. Our award-winning culture has been recognized countless times by organizations like Fortune, Glassdoor, Great Place to Work, and more.

Summary:

At Best Version Media (BVM), we don’t just post for likes; we post for impact. We are looking for a high-energy, strategic, and creative Social Media Specialist to turn our social presence into a powerhouse growth engine. This role will own and scale Best Version Media’s social presence as a full-funnel channel—driving recruiting, brand awareness, and sales impact.

The Social Media Specialist will build a repeatable content engine, elevate our brand across platforms and turn social into a measurable business driver while partnering closely with Marketing, Sales, Recruiting, and leadership. You will lead the execution and evolution of our social strategy, turning business priorities into high-impact content and measurable results. If you are a storyteller who thinks like a marketer and executes like a creator, we want to talk to you.

Responsibilities:

• Develop and execute a comprehensive social media strategy that transforms our platforms into measurable growth engines; you will align content with business priorities to drive publisher recruiting, increase product awareness, and establish industry-leading brand credibility.
• Own the end-to-end development of high-quality, platform-specific assets—including short-form video, professional graphics, and compelling copy—tailored for maximum impact on LinkedIn, Instagram, Facebook, YouTube, and TikTok.
• Build and maintain a repeatable "content factory" by overseeing the entire lifecycle of our social presence, from long-term editorial calendar planning and daily publishing to the development of scalable content pillars that allow us to move fast without sacrificing quality.
• Travel to key company events and conferences to capture real-time photo, video, and interview content, effectively turning live milestones into a pipeline of high-value digital assets.
• Cultivate a vibrant online community by managing daily interactions to build brand trust, while simultaneously serving as a strategic partner to our sales field—guiding them on social best practices, policy adherence, and ways to leverage their own presence for lead generation.
• Track key metrics—including reach, audience growth, and recruiting indicators—to provide actionable insights and run sophisticated tests on content formats and timing to maximize our ROI.

Skills and Requirements:

• Bachelor’s degree in Marketing, Communications, PR, or a related field.
• Strong video editing and design skills (Adobe Creative Suite, Canva, or similar).
• Highly organized, capable of managing multiple priorities, and thrive in a fast-paced environment.
• Understand SEO, analytics, and how to turn business goals into high-impact content.

What will make you stand out:

• 3 years in social media, content, or digital marketing with a portfolio that proves you can execute from concept to delivery.
• Experience supporting recruiting, sales, or product marketing initiatives
• Experience leveraging AI tools for content creation and scaling output
• Familiarity with organizational tools like monday.com or similar

Don’t just manage a feed—build a legacy. If you’re ready to turn social media into a measurable business powerhouse, we want to meet you.