What are the responsibilities and job description for the Senior Brand Manager, Cleansing and Acne position at High5?
Senior Brand Manager, Cleansing and Acne
Summit, NJ Hybrid
Full Time
What you will do
The U.S. Neutrogena Cleansing & Acne Brand Growth Senior manager is responsible for growing household penetration by developing and executing the tactical annual marketing plan, identifying and implementing local marketing opportunities, establishing and managing relationships with outside vendor agencies, and creating and directing annual communications and research, and collaborating closely with the Advocacy team to support the strategic marketing plan.
Key Responsibilities
- Shape and deliver holistic commercial strategy for US Neutrogena Cleansing & Acne portfolio.
- Manage Cleansing & Acne P&L and investment strategy; lead strategic decisions to maximize Net Sales and Brand Contribution.
- Drive household Penetration.
- Lead development of annual three-year strategic plan and 12-month business plan to outline strategic objectives, key initiatives, and financial targets.
- Lead portfolio management strategy (revenue growth management, price architecture, business simplification) for U.S. Neutrogena Cleansing & Acne.
- Lead team to build holistic, insight-driven consumer activations that deliver meaningful results.
- Lead team to consistently monitor external category and competitive market dynamics to inform marketing plans and growth opportunities.
- Lead the commercialization of product launches for U.S. market.
- Oversee health of business reporting and forecasting, representing financial position, risks and opportunities to leadership.
- Build trusting relationships and collaborate with internal and external partners to maximize business outcomes.
- Lead and develop high-performing team.
- Influence the global marketing team to develop a pipeline that will meet the consumer and other key stakeholder needs.
What we are looking for
Required Qualifications
- A minimum of a Bachelor's degree.
- A minimum 8 years of related contemporary marketing experience in Beauty industry.
- Experience in Mass Beauty with fluency in KPIs of Mass & omnibeauty classes of trade.
Preferred Qualifications
- Demonstrated success in enabling business growth and strategy development.
- Proven ability to influence decision-making within and across organization, both internally and externally.
- Strong analytical skills and the ability to synthesize forecast and predict outcomes on the basis of complex business data and reports.
- Excellent verbal and written communication abilities.
- Demonstrated success in organization and talent leadership including coaching and mentoring teams and a track record for developing a pipeline of high performers and potential successors.
- Ability to lead effectively through ambiguity, conflict and complexity.
- Strong demonstration of all behaviors of our Leadership Imperatives.
- Proven track record of driving category growth and innovation.
- Strong leadership skills with the ability to motivate and inspire cross-functional teams.
- Excellent communication and collaboration skills, with the ability to build strong relationships with internal and external stakeholders.
- In-depth knowledge of beauty markets, consumer trends and competitive landscape, with the ability to translate insights into actionable strategies.
- Growth mindset and able to navigate through uncertainty and change.
- Feet on the ground, head in the clouds mindset and approach.