What are the responsibilities and job description for the Business Development Representative (BDR) position at Helpside?
About Helpside
For more than 30 years, Helpside has served as a Utah-based Professional Employer Organization (PEO) that makes it easier for small- and mid-sized businesses to employ people by streamlining payroll, employee benefits, HR, safety, and workers’ compensation services.
Our single-source solution gives each client a dedicated Payroll Specialist and HR Business Partner, plus access to a robust HR Information System for all HR functions such as onboarding, payroll, and benefits administration. We bring the systems and expertise for our clients’ HR back-office, so they can focus on what makes their business tick.
Role Overview
As a BDR you will be on the front line of Helpside’s growth. Your mission is to connect with CEOs, founders, and HR leaders at high-potential companies, educate them on the ROI of partnering with a PEO, and secure qualified discovery calls for our Account Executives. This is a high-energy, metrics-driven role: expect 100-200 outbound calls and 40 personalized emails per day with a target of 5 sales-qualified meetings booked each week.
Key Responsibilities
Outbound Prospecting & Lead Generation
- Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets.
- Craft personalized messaging that highlights Helpside’s ability to cut admin costs, improve benefits, and reduce risk for growing businesses.
- Qualify prospects against our Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars.
CRM & Pipeline Management
- Log all activities, dispositions, and notes in Outreach (or similar) in real time.
- Maintain clean data hygiene and ensure a seamless hand-off to Account Executives.
Product & Market Expertise
- Master Helpside’s service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms.
- Stay current on PEO industry trends, competitor positioning, and regulatory changes impacting employers.
Continuous Improvement
- Exceed weekly/monthly activity and meeting quotas; track personal KPIs.
- Share call insights and objection trends with marketing to refine campaigns.
- Participate in ongoing sales training and peer call-coaching sessions.
Qualifications
- Comfortable making high- quality outbound calls per day and navigating gatekeepers.
- Excellent verbal, written, and digital communication skills; strong business acumen.
- Experience with Outreach or a comparable CRM and sales-engagement stack.
- Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture.
- Located in, or willing to travel occasionally to, Utah-front-range markets.
- Preference for (but not required) candidates with 1 year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred).
Compensation & Benefits
- Competitive base salary plus uncapped commission tied to meetings set and pipeline influence.
- Employer-subsidized health plans and access to dental, vision, life & disability, 401(k), and more.
- Generous PTO, paid holidays, and hybrid flexibility.
- Ongoing professional development with sales experts.
Preference for in-person / hybrid at our Lindon, UT headquarters (395 W 600 N), although open to remote candidates