Marketing Strategy Internship

What the Role Is

The Marketing Strategy Intern will support the Marketing and Brand teams on a range of strategic projects across Heaven Hill’s portfolio. This role is ideal for someone who enjoys “wearing many hats” and contributing to diverse business initiatives. You will gain hands-on experience in: 

• Marketing strategy development
• Licensing exploration
• Stage-gate and new product development workflows
• Project management tools (Asana)
• Brand asset review and corporate brand governance
• Portfolio analysis with marketing leadership, brand managers, creative services, corporate communications, production teams, and agency partners to support the development, execution, and evaluation of strategic marketing programs.

How You Will Spend Your Time?

Brand & Portfolio Strategy 

• Develop a strong understanding of the assigned brand(s) and broader Heaven Hill portfolio.
• Assistin portfolio reviews, positioning discussions, competitive landscape research, and strategy refinement.

Licensing Exploration & Innovation Support 

• Participate in early-stage licensing opportunity reviews, including assessment of brand fit, category potential, and partner quality.
• Support the marketing team within the stage-gate process for new product development, contributing to briefs, timelines, and cross-functional checkpoints.

Creative & Marketing Asset Coordination 

• Assistwith coordination and project management for photoshoots, promotional campaigns, social media content, and brand presentations.
• Conduct corporate brand asset reviews to ensure consistency, compliance, and correct usage across creative materials.

Data & Insights 

• Utilize and analyze sales data, consumer research, and industry reports to help inform marketing initiatives.
• Collect and synthesize consumer trends, turning insights into clear storytelling and actionable recommendations for senior stakeholders.
• Research competitive marketing strategies andidentifyopportunities to refine Heaven Hill’s approach.

Project Management (Asana & Workflow Support) 

• Support project tracking, timelines, and deliverables using Asana and other internal processes.
• Coordinate cross-functional communication to ensure alignment between Marketing, Production, Creative, and external partners.

Event & Community Engagement 

• Assistin coordinatingspecial eventsin partnership with Brand Teams, Visitor Centers, and Corporate Events.
• Contribute to cultivating brand communities through targeted engagement and experiential support.

Professional Development 

• Prepare and present findings and recommendations to internal teams throughout the internship.
• Deliver a final presentation to the Executive Leadership Team summarizing your project work and key learnings.
• Participate in developmental workshops, networking opportunities, and cross-functional exposure events.

Who You Are…

Required Skills and Experience:

• A current junior or senior pursuing a degree in Marketing, Business, Management, Communications, or a related field

• Skilled at translating complex research and data into simple, compelling narratives

• Familiar with consumer psychology and buying behaviors

• Resourceful, curious, and eager to learn

• Highly organized with strong time management skills

• Able to manage multiple projects and deadlines in a fast-paced environment

• Comfortable interfacing with diverse teams and working collaboratively

• Capable of working independently and taking initiative

Physical Requirements

While performing duties of job, employee is occasionally required to:

• Stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms.   
• Lift and/or move up to 10 pounds.  

Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status or any other legally protected characteristic.