What are the responsibilities and job description for the Senior Director, Digital Activation position at Hearts & Science?
The Company
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
As a Senior Director, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across multiple programmatic buying platforms - and lead the team as the main point of contact for the strategy to improve campaign performance. You will define, execute and optimize digital programmatic media channel strategies and initiatives ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.
Responsibilities
Compensation Range
$120,000—$230,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
As a Senior Director, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across multiple programmatic buying platforms - and lead the team as the main point of contact for the strategy to improve campaign performance. You will define, execute and optimize digital programmatic media channel strategies and initiatives ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.
Responsibilities
- Extensive understanding of all major digital biddable platforms, product offerings and their respective capabilities
- Deep understanding and proven excellence within hands-on-keyboard (activation) nuances and best practices across all biddable platforms and ad-serving operations
- Ensures highest levels of performance and thought leadership within specialist divisions (search, social, programmatic, ad-ops and tagging), including creating and circulating POVs
- Develops and maintains strong relationships with key digital partners and keeps teams abreast of first to market opportunities, tech, data, and regulation updates
- Key stakeholder in leading upfront deals and negotiations (JBPs)
- Creating and driving best-in-class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client
- Providing inputs and guidance around campaign design, including requirements for success and optimal use of biddable platforms
- Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
- Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
- Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
- Accountability over client’s budgets
- Developing strong relationships with clients, key digital platform partners and global counterpart colleagues
- Setting Budgets, KPI's and measurement framework
- Collaborating with MarSci Team for development and implementation of Test and Learn agenda and framework.
- Delivering credible thought leadership on Digital Activation’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses
- Leading communication of Digital Activation's tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital campaigns and effectively report results to all stakeholders
- Ability to effectively manage costs while exceeding performance goals and maintaining quality standards.
- Excellent communication skills, ability to distill key ideas for non-digitally centric teams
- Managing and mentoring a large team of Digital Activation specialists, providing day-to-day guidance as well as career growth and development, across multiple markets.
- Directing and managing external agency and vendor teams of 25
- Ensuring team manages and efficiently optimizes programs within budget and KPI goals
- Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients
- 10 years digital experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
- Experience within the entertainment category preferred
- Technical and strategic understanding of programmatic, search and social buying and activation required.
- Experience working with Ad Technology stacks and implementation processes
- Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
- Strong analytical skills and understanding of entertainment industry KPI's
- Exceptional analytics skills, and confidence acting on marketing data and insights
- Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap)
- Working knowledge of 3rd party verification tools, including IAS
Compensation Range
$120,000—$230,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Salary : $120,000 - $230,000