What are the responsibilities and job description for the Manager, Digital Activation position at Hearts & Science?
As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.
Responsibilities
Core responsibilities include, but are not limited to the following:
- Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
- Overseeing and directing the day to day operations of the activation team
- Effectively managing budgets
- Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
- Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
- Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
- Direct billing and reconciliation process for programmatic
- Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
- Providing expert consultation to vendors, internal teams, and clients
Qualifications
- 3 years of experience and expert knowledge of digital programmatic buying and hands-on experience using DV360, Amazon
- Experience in Google Ads, Google Campaign Manager
- Experience working with across several media channels is preferred and a curiosity in emerging media platforms
- Experience working with large data sets and understanding of methodologies for evaluating data
- Hands-on experience with data visualization tools, including Tableau
- Ability to effectively manage costs while exceeding performance and viewability goals
- Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
- Strong knowledge of MS Excel and ability to coach others in shortcuts
- Working knowledge of third-party verification tools, including DoubleVerify
- Experience and/or interest in entertainment
Salary : $80,000 - $90,000