Manager, Digital Activation

The Company

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Responsibilities

Core responsibilities include, but are not limited to the following:

• Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
• Overseeing and directing the day to day operations of the activation team
• Effectively managing budgets
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
• Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
• Direct billing and reconciliation process for programmatic
• Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
• Providing expert consultation to vendors, internal teams, and clients
  
  

Qualifications

• 3 years of experience and expert knowledge of digital programmatic buying and hands-on experience using DV360, Amazon
• Experience in Google Ads, Google Campaign Manager
• Experience working with across several media channels is preferred and a curiosity in emerging media platforms
• Experience working with large data sets and understanding of methodologies for evaluating data
• Hands-on experience with data visualization tools, including Tableau
• Ability to effectively manage costs while exceeding performance and viewability goals
• Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of third-party verification tools, including DoubleVerify
• Experience and/or interest in entertainment
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$50,000—$95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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