What are the responsibilities and job description for the Chief Marketing & Brand Officer position at HealthSearch Group?
🚀 Deputy Chief Marketing & Brand Officer (Healthcare / Managed Care)
📍 Manhattan, NY (Hybrid – 2 days onsite)
We’re partnering with a leading managed care organization in the NYC area to identify a Deputy Chief Marketing & Brand Officer—a high-impact leadership role driving brand, growth, and strategic marketing initiatives at scale.
This is a unique opportunity to step into a senior executive role within a mission-driven organization serving hundreds of thousands of members across New York City.
What You’ll Do
As a key partner to the Chief Marketing & Brand Officer, you will:
✔️ Lead and execute a comprehensive, integrated marketing & communications strategy aligned with enterprise growth goals
✔️ Drive brand positioning, awareness, and reputation across diverse NYC communities
✔️ Oversee multi-channel campaigns (digital, media, social, experiential) that support acquisition, retention, and engagement
✔️ Lead CRM-driven marketing strategy, leveraging platforms like Salesforce Marketing Cloud for segmentation, personalization, and lifecycle campaigns
✔️ Manage media relations, communications strategy, and executive visibility initiatives
✔️ Build and mentor a high-performing marketing & communications team
✔️ Partner cross-functionally across a complex, matrixed organization to influence enterprise-level decisions
What We’re Looking For
✔️ 10 years of senior marketing & communications leadership experience
✔️ Strong background in consumer-facing organizations (healthcare or insurance highly preferred)
✔️ Proven success in brand strategy, campaign execution, and audience engagement
✔️ Experience leading large teams and managing external agencies
✔️ Deep understanding of CRM and marketing automation platforms (Salesforce Marketing Cloud strongly preferred)
✔️ Ability to operate both strategically and tactically in a fast-paced environment
Why This Role Stands Out
✨ Executive-level visibility and influence
✨ Opportunity to shape marketing strategy for a large, mission-driven organization
✨ Work across diverse communities and make a real impact
✨ Strong compensation package excellent benefits
If you’re a strategic, data-driven marketing leader who can think big and execute at a high level, we’d love to connect.
📩 Apply directly or message me for a confidential conversation.
Salary : $275,000 - $295,000