Digital Marketing Specialist

HealthLinks Marketing is hiring a Digital Marketing Specialist to help healthcare brands win in AI-driven search, paid media, and conversion-focused digital funnels that turn visibility into measurable growth. If you thrive in data, dashboards, and performance optimization, this role was built for you.

The Role

You will execute and optimize AI-enabled search, paid media, and programmatic campaigns, while managing full-funnel performance tracked through our centralized analytics dashboard.

This is a full-time, hybrid position, combining focused remote work with in-person collaboration and strategy sessions in Charleston. This position reports to the Director of Web Development and Digital Strategy.

Core Responsibilities

• Manage and optimize Google Ads to drive qualified patient acquisition
• Manage and optimize paid social media campaigns (Meta, LinkedIn, and emerging platforms)
• Drive organic SEO and AI-SEO performance across websites and AI discovery platforms
• Optimize client visibility in ChatGPT and emerging AI search environments
• Plan and execute programmatic campaigns, including:
• Site and CRM retargeting
• Native and display placements
• Geofencing and geo-targeted strategies
• Automated and rules-based optimization
• Build and manage multi-touch digital funnels (search & social → landing → conversion → nurture)
• Track performance using our analytics and reporting dashboard
• Analyze results and translate data into clear, actionable insights
• Collaborate with strategy, content, design, and account management teams to align execution
• Support landing page optimization, CRO, and website performance initiatives
• Stay ahead of evolving AI, paid media, and programmatic trends

What We’re Looking For

• 3 years of hands-on digital marketing experience
• Demonstrated success managing Google Ads and paid social campaigns
• Experience executing SEO and AI-influenced search visibility strategies
• Working knowledge of programmatic platforms, retargeting, native, and geofencing campaigns

Why HealthLinks

• Hybrid flexibility with a collaborative, senior-led team
• Opportunity to shape how healthcare brands win in AI, paid media, and programmatic discovery
• Competitive salary starting at $75,000.00 benefits, based on experience
• Innovative and results oriented company that is growing rapidly
• A team-based culture grounded in attribution, accountability, and innovation

Submit your resume and a brief note sharing:

• Your strongest digital specialties (AI SEO, paid social, programmatic, paid search, analytics)
• Why AI-driven discovery and automation excite you
• Why HealthLinks is the right next step