What are the responsibilities and job description for the Digital Marketing Specialist position at REV Federal Credit Union?
Position Purpose
If you love blending creativity with data — designing beautiful campaigns one minute and optimizing an email journey the next — this role is for you. The Digital Marketing Specialist brings REV’s brand to life across digital channels, ensuring every message, image, and campaign connects with our members and meets our high design standards. From crafting personalized email journeys to designing bold digital and print creative, you’ll have a hand in projects that make a real impact. You’ll also play a key role in keeping our digital banking messaging fresh, relevant, and on-brand.
Duties & Responsibilities
Assumes responsibility for assisting in the effective performance of the REV Member Journey.
Assumes responsibilities for related duties as required or assigned.
Education/Certification & Experience
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
If you love blending creativity with data — designing beautiful campaigns one minute and optimizing an email journey the next — this role is for you. The Digital Marketing Specialist brings REV’s brand to life across digital channels, ensuring every message, image, and campaign connects with our members and meets our high design standards. From crafting personalized email journeys to designing bold digital and print creative, you’ll have a hand in projects that make a real impact. You’ll also play a key role in keeping our digital banking messaging fresh, relevant, and on-brand.
Duties & Responsibilities
Assumes responsibility for assisting in the effective performance of the REV Member Journey.
- Build, test, and optimize automated email journeys to enhance member engagement and retention.
- Manage digital banking marketing placements and messages to deliver timely, member-focused communication.
- Support REV website updates, digital content, and analytics reporting.
- Support internal campaigns and engagement initiatives that keep our team connected and inspired.
- Design and produce creative assets for product campaigns across digital, print, and in-branch displays.
- Ensure all visuals meet brand standards and compliance requirements.
- Collaborate with team members to bring product launches, promotions, and community initiatives to life.
- Track and share performance results, always looking for ways to improve.
Assumes responsibilities for related duties as required or assigned.
Education/Certification & Experience
- Bachelor’s degree in Marketing, Graphic Design, or a related field.
- 2–4 years of experience in digital marketing or graphic design (email marketing and CRM experience preferred).
- Strong design skills and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Familiarity with Salesforce Marketing Cloud or similar marketing automation platforms.
- Strong attention to detail and ability to balance multiple projects and deadlines.
- A creative mindset, collaborative spirit, and passion for meaningful storytelling.
- Proven ability to collaborate with a variety of employees
- Proven ability to exercise sound judgement based on accurate and timely analysis
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)