What are the responsibilities and job description for the Marketing Coordinator position at Hartfiel Automation Inc?
Mission of the Role
As Hartfiel’s Marketing Coordinator, you will work with the Marketing Manager to write and execute product-specific email campaigns, create and manage the LinkedIn social media calendar, monitor and maintain the Hartfiel website, and ensure a cohesive brand presence across Hartifel’s external platforms.
Education/Experience
Bachelor’s degree from an accredited college or technical school and two to five years related experience is desired. Intermediate to advanced knowledge of Microsoft PowerPoint and Adobe Suite (or other graphic design software) is required. Previous experience working for a distributor is highly preferred.
Key Marketing Coordinator Responsibilities
- Develop and oversee the execution of all digital marketing efforts:
- Email Marketing: Plan, write, design, execute, and monitor email campaigns via Constant Contact.
- Social Media Management: Create, publish, and manage content for LinkedIn (2x per week minimum). YouTube content planning and execution also included.
- Website Management: Utilize WordPress and Elementor to update the Hartfiel website with blog posts, content updates, and general maintenance. Provide upkeep for the ecommerce store, hosted on Kyklo.
- Write original copy that translates technical automation solutions into clear, benefit-focused messaging. Maintain brand consistency across channels and content.
- Exhibit strong written and verbal communication skills.
- Work collaboratively with various internal and external teams to identify and implement new marketing programs with solid ROI based business justification. Continually develop, manage, and optimize unique programs to generate sales leads and increase sales.
- Independently manage both long- and short-term projects.
- Other miscellaneous duties, such as event support, print collateral, and creation of training documentation, as assigned by supervisor.
- Follow all quality processes and procedures as established by Hartfiel.
- Operate within the intended framework of Hartfiel’s mission, values, and vision statements.
This is a full-time in-office clerical role based out of our Eden Prairie office. There may be occasional lifting of 10 pounds or less. Applicants may be asked to provide writing and graphic design examples at the time of interview.
What We Offer
- Medical, Vision, and Dental Insurance
- 401k Match
- Tuition Reimbursement
- Generous PTO
- And more
Salary : $55,000 - $60,000